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Demand Spring | September 20, 2022
Two-thirds of marketers have implemented ABM strategies in their organizations BOSTON, MA – September 20, 2022 – Revenue Marketing consultancy Demand Spring today released their first annual State of Account-Based Marke...
Sitel Group | January 21, 2020
Sitel Group, a leading global customer experience management provider that delivers more than 3.5 million customer experiences every day, today announced its upcoming podcast series, EmpowerCX NOW, hosted by podcast veterans Joey Coleman and Dan Gingiss, hosts of their own podcast, Experience This! of which Sitel Group sponsored in 2019. "EmpowerCX NOW is our thought-leadership and industry insights podcast curated around the theme Innovation Powered by Emotion," said Martin Wilkinson-...
Madison Logic | January 02, 2023
International investment firm BC Partners has signed an agreement to acquire a majority stake in Madison Logic, a global leader in account-based marketing (ABM). BC Partners’ acquisition of Madison Logic gives the firm access to over 4,000 customers in more than 75 countries, including some of the world’s leading brands. BC Partners' position as a leader in global marketing is strengthened by the acquisition, which lets them offer their clients a full set of solutions that ...
ABM Accounts
Alyce | January 15, 2020
Alyce, the AI-powered gifting platform that’s redefining sales and marketing outreach, today announced its position in the Leader quadrant in G2’s Winter 2020 Grid Report for Account-Based Execution. Leaders are determined by their high levels of customer satisfaction and likeliness to recommend ratings from real users on G2, the world’s leading business solutions review website. As part of this Winter 2020 report, Alyce also scored highest in G2's Relationship Index for th...
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