GRWTHCO

ABM ACCOUNTS

MRP | March 22, 2022

MRP, the only enterprise-class predictive Account-Based Sales and Marketing platform, today announced that Forrester Research has named MRP a leader in its recent report, The Forrester New Wave™: Account-Based Marketing Platforms, Q1 2022. In its evaluation of ten of the most significant providers in the category, Forrester recognized MRP for its broad engagement capabilities, global reach, and suitability for large enterprises supporting independent business units or region...

ACCOUNT-BASED ANALYTICS

Momentum, the global growth consultancy | May 20, 2022

Momentum, the global growth consultancy and pioneer of account-based marketing (ABM), has enhanced its learning and development programs with two new hires and an increased focus on training programs. Guy Phillips, Global Director of Learning & Development (L&D) has re-joined Momentum based in the UK, and Paige Johnson, CPTM, Head of L&D, will be leading global service development efforts from the US. These strategic hires allow Momentum to centralize the delivery of i...

6sense | July 27, 2020

6sense, an account-based orchestration platform, has launched a Native Retargeting solution designed to enable customers to programmatically serve display ads to all website visitors or visitors from target accounts. Native Retargeting uses 6sense’s integrated intent network, account identification capabilities and AI-driven predictions to help users identify, prioritize and engage visitors who fit a company’s ideal customer profile, automatically tailoring ads to cater to the...

CORE ABM

RollWorks | April 27, 2022

On April 26, RollWorks, a division of NextRoll, announced its partnership with Drift, the Conversation Cloud Company. This partnership is set to help B2B marketers improve sales velocity, engagement, and customer support. Harnessing the RollWorks Site Visitor API, the integration identifies known and unknown site visitors. It delivers custom chat experiences in real-time. "Drift's conversational messaging software helps marketing and sales teams easily convert more inboun...