HANDEL

Core ABM

Demandbase | April 25, 2022

On April 20, Demandbase announced the results of the Total Economic Impact Study that it commissioned Forrester Consulting to conduct. The study aimed to help enterprise organizations to understand the business benefits, costs, and potential return on investment by using Demandbase ABX and Advertising Clouds. The analysis was based on a $200 million, 650- employee organization. Through the study, it was found that Demandbase delivered an ROI as high as 367% in three years with a n...

Core ABM

PathFactory | January 23, 2020

PathFactory (the leader in content intelligence) announced a partnership today with 6sense (the leading Account Based Orchestration Platform, powered by AI) that will give marketers complete visibility into the quality of account engagement, as well as what content and topics are accelerating them through their customer journey. Since today’s buyers are empowered to do 67% of their own research digitally before contacting sales teams, according to SiriusDecisions, forward-thinking marketer...

Account Based Advertising

transmissionagency | January 18, 2022

The start of a new year is always an exciting time for us at Transmission. And for 2022, we’re delighted to announce the launch of our LinkedIn content and creative inspiration hub – Hubbub! At Transmission, we’re proud to be experts in all things LinkedIn. And as an official LinkedIn Marketing Partner, we can confidently say that our breadth and depth of insight is hard to rival. It’s this knowledge of the LinkedIn platform that has led our ...

ABM Accounts

RollWorks | April 13, 2022

Rollworks, an account-based marketing platform, has surpassed 500 installs of its HubSpot integration in the HubSpot App Marketplace. This milestone puts it 150% above its nearest ABM competitor and adds to its momentum in the ABM industry. It has already achieved 100% YoY new customer bookings in its first quarter and a 35+% first-quarter new customer growth. The RollWorks ABM HubSpot App is a HubSpot certified app committed to product quality and customer experience. It is an ea...