HANDEL is a term used in the Danish language meaning commerce, trade or business. It also happens to have the same meaning in one of South Africa’s eleven official languages. It speaks to our specialist focus – and passion for commercially-focused marketing.

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Core ABM

MARKETERS GIVEN MARGINAL GRADES FOR ABM-DRIVEN REVENUE GROWTH

GlobeNewswire | January 25, 2024

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Seeding and harvesting the sales pipeline — the process of acquiring, capturing, qualifying and converting business opportunities — are essential to the growth and profitability of B2B marketers across every industry and geographic sector. Marketing is largely responsible for driving this business process, yet nearly two-thirds of lead gen and engagement strategies are underperforming. A new Chief Marketing Officer (CMO) Council report, produced in collaboration with...

Read More

Targeted Account Strategy

6SENSE UNVEILS GENERATIVE AI EMAIL WRITING FEATURE THAT GENERATES PIPELINE

Business Wire | June 08, 2023

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6sense, the leading platform to revolutionize the way B2B organizations create, manage and convert pipeline to revenue, today announced significant enhancements to 6sense® Conversational Email with the launch of its AI Writer functionality. This new functionality expands on the generative AI capabilities customers are currently using within 6sense Conversational Email to maximize the effectiveness of email outreach and marketing. Leveraging the power of intent, predictive, a...

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Core ABM

MCDONALD BUTLER ASSOCIATES, A B2B SALES AND MARKETING AGENCY, HAS BEEN ACQUIRED BY HOTWIRE

Hotwire, McDonald Butler Associates | April 29, 2021

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Technology agency Hotwire has acquired McDonald Butler Associates (MBA), a UK-based B2B deals and marketing office likewise spend significant time in the technology business, for £3.5 million. MBA founders Maeve McDonald and Mike Butler will take on UK jobs as overseeing experts, account-based marketing, and overseeing specialists, individually, answering to the UK overseeing chief Tara O'Donnell (imagined, left). The joined firm, including MBA's 30-in...

Read More

ABM Accounts

OPTIMIZELY INTRODUCES UNLIMITED POTENTIAL FOR DIGITAL LEADERS AT OPTICON 2022

Optimizely | October 11, 2022

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Optimizely, the leading digital experience platform (DXP) provider enabling Boundless Digital Invention, has wrapped its annual Opticon event. Opticon brought together and connected leaders of technology, media, business, and brands for conversations on the rapid evolutions and innovations shaping marketing and the future of digital experiences. Optimizely welcomed nearly 900 attendees from industry-leading brands, as well as customers, media, analysts, and more across 45 sessions...

Read More
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Core ABM

MARKETERS GIVEN MARGINAL GRADES FOR ABM-DRIVEN REVENUE GROWTH

GlobeNewswire | January 25, 2024

Seeding and harvesting the sales pipeline — the process of acquiring, capturing, qualifying and converting business opportunities — are essential to the growth and profitability of B2B marketers across every industry and geographic sector. Marketing is largely responsible for driving this business process, yet nearly two-thirds of lead gen and engagement strategies are underperforming. A new Chief Marketing Officer (CMO) Council report, produced in collaboration with...

Read More
news image

Targeted Account Strategy

6SENSE UNVEILS GENERATIVE AI EMAIL WRITING FEATURE THAT GENERATES PIPELINE

Business Wire | June 08, 2023

6sense, the leading platform to revolutionize the way B2B organizations create, manage and convert pipeline to revenue, today announced significant enhancements to 6sense® Conversational Email with the launch of its AI Writer functionality. This new functionality expands on the generative AI capabilities customers are currently using within 6sense Conversational Email to maximize the effectiveness of email outreach and marketing. Leveraging the power of intent, predictive, a...

Read More
news image

Core ABM

MCDONALD BUTLER ASSOCIATES, A B2B SALES AND MARKETING AGENCY, HAS BEEN ACQUIRED BY HOTWIRE

Hotwire, McDonald Butler Associates | April 29, 2021

Technology agency Hotwire has acquired McDonald Butler Associates (MBA), a UK-based B2B deals and marketing office likewise spend significant time in the technology business, for £3.5 million. MBA founders Maeve McDonald and Mike Butler will take on UK jobs as overseeing experts, account-based marketing, and overseeing specialists, individually, answering to the UK overseeing chief Tara O'Donnell (imagined, left). The joined firm, including MBA's 30-in...

Read More
news image

ABM Accounts

OPTIMIZELY INTRODUCES UNLIMITED POTENTIAL FOR DIGITAL LEADERS AT OPTICON 2022

Optimizely | October 11, 2022

Optimizely, the leading digital experience platform (DXP) provider enabling Boundless Digital Invention, has wrapped its annual Opticon event. Opticon brought together and connected leaders of technology, media, business, and brands for conversations on the rapid evolutions and innovations shaping marketing and the future of digital experiences. Optimizely welcomed nearly 900 attendees from industry-leading brands, as well as customers, media, analysts, and more across 45 sessions...

Read More

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Account Based Data

The ultimate guide to lead generation

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Account Based Analytics

SECOND EDITION: STATE OF COMMERCE

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C-Suite On Deck

Responsive image

Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

Contact Us