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ABM ACCOUNTS

Demandbase | June 02, 2022

On June 1, Demandbase, the Smarter GTM Company for B2B brands, announced that it was named a Leader among account-based marketing (ABM) platforms on the SPARK Matrix for ABM platforms. Quadrant Knowledge Solutions (QKS) established the SPARK Matrix. It ranks leading ABM vendors creating global impact. Demandbase has been recognized for the second consecutive year in this category. It has been on the top of the technology leaders list because of its high customer impact and technol...

ACCOUNT BASED ANALYTICS, TARGETED ACCOUNT STRATEGY

Influ2 | January 10, 2023

Influ2, a person-based advertising platform, is hosting a webinar titled "Beyond Alignment: A New Approach to Sales and Marketing for B2B," which addresses how businesses can adapt to changes in preferred buying methods in light of an economic downturn. The webinar will show how to get your sales and marketing teams to work together so that you can react quickly to changes in how your customers act. The webinar, led by the CEO of Influ2 and featuring a principal analyst ...

ABM ACCOUNTS

Demandbase | January 11, 2022

On January 7, Demandbase announced that it was named a Leader by Gartner in the first-ever Magic Quadrant™ for Account-based Marketing Platforms for 2022. In addition, Demandbase was the only vendor among seven to receive the highest scores in all three use cases in the 2022 Gartner Critical Capabilities for Account-Based Marketing Platforms report. "We're ecstatic to be a leader in the first ABM Magic Quadrant," says Gabe Rogol, chief executive o...

BUYER INTENT DATA

Bombora, Neutronian | January 04, 2022

Bombora ranks second in Neutronian’s Beta NQI™ Transparency Ratings. One of the core values that Bombora follows is data stewardship. It has developed its product Company Surge® through collaboration and innovation. “Leveraging data across marketing use cases is more important than ever, and as privacy concerns grow, transparency is a key differentiator for our customers. At Bombora, we value being trusted stewards of data, which includes working closely with...