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PathFactory | July 17, 2020

New data from PathFactory reveals that B2B marketing content consumption increased significantly in the period immediately following the first lockdowns related to COVID-19 in the United States. These findings, which incorporate the content consumption data from hundreds of leading enterprise and mid-market technology companies, are now publicly available in a special report called Content Engagement Report: How COVID-19 changed B2B content consumption in 2020....

BUYER INTENT DATA

Affinity | July 01, 2022

Affinity, a relationship intelligence platform for dealmakers, appointed two key executives from Robinhood and Showpad – Dustin Deno as Chief Revenue Officer (CRO) and Rich Bessel as Vice President of Design. Deno brings more than 15 years of experience in SaaS, including building and scaling sales teams at Salesforce and Showpad. Deno will lead Affinity’s velocity sales organization and continue to execute strategy across the venture capital, investment banking and pr...

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Madison Logic | January 02, 2023

International investment firm BC Partners has signed an agreement to acquire a majority stake in Madison Logic, a global leader in account-based marketing (ABM). BC Partners’ acquisition of Madison Logic gives the firm access to over 4,000 customers in more than 75 countries, including some of the world’s leading brands. BC Partners' position as a leader in global marketing is strengthened by the acquisition, which lets them offer their clients a full set of solutions that ...

Metadata io | January 23, 2020

Metadata.io the AI-powered marketing operations platform, has emerged as a high performer in the G2 Winter 2020 Grid® Report for Account-Based Execution. Additionally, of all the account-based execution contenders, Metadata secured the highest "results" score in G2's Winter 2020 Results Index for Account-Based Execution. The score is sourced from actual customer feedback and includes: estimated ROI, meets requirements, user adoption and likelihood to recommend. Metadata was an ...