WELCOME TO The ACCOUNT BASED MARKETING REPORT
Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...
ACCOUNT BASED DATA
Acxiom, Salesforce | July 26, 2022
Acxiom, the customer intelligence company whose data-driven solutions create business growth by enabling better customer experiences, today announced that Acxiom is now part of the expanded Marketing Cloud Customer Data Platform ecosystem and has created a dedicated, global Salesforce practice.
The practice will provide high-performing marketing solutions to the enterprise, bringing Acxiom’s data management, digital campaign management, and identity capabilities to the Sales...
Enlyft, Bombora | August 31, 2020
Enlyft, an AI-based sales intelligence provider, has announced an integration with intent data provider Bombora. The company will use incorporate Bombora’s Company Surge Intent into its platform to provide B2B organizations with sales intelligence to optimize their account outreach efforts.
The integration aims to empower users to be more proactive when identifying active target accounts and prioritize outreach based on the account’s buying intent. Additional capabilit...
Dun & Bradstreet | June 16, 2020
Dun & Bradstreet, a leading global provider of business decisioning data and analytics, unveiled today the next generation of its D&B Account Based Marketing platform. The new platform release dramatically improves how B2B marketers can attract, engage and convert their buyers with new capabilities, including built-in account-based ads and account-based engagement reporting and analytics.
"B2B marketers are increasingly being asked to do more with less so they are turning to ...
Mojo Media Labs | October 12, 2020
Mojo Media Labs is pleased to announce they are a StoryBrand Certified Agency as of September 2020. They join a small group of marketing agencies who have earned the certification. StoryBrand is a proven framework to help brands tell a clear and compelling story. As a certified agency, Mojo Media Labs’ entire team received training to implement this proven framework. StoryBrand is an integral part of their marketing services and process, and the certification demonstrates one more way that...
ACCOUNT BASED EXECUTION
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