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Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...
MRP | March 22, 2022
MRP, the only enterprise-class predictive Account-Based Sales and Marketing platform, today announced that Forrester Research has named MRP a leader in its recent report, The Forrester New Wave™: Account-Based Marketing Platforms, Q1 2022.
In its evaluation of ten of the most significant providers in the category, Forrester recognized MRP for its broad engagement capabilities, global reach, and suitability for large enterprises supporting independent business units or region...
ACCOUNT BASED DATA
RollWorks | October 08, 2021
RollWorks, a division of NextRoll, today announced the availability of Journey Events, and new enhancements to Journey Stages; integrated capabilities in the RollWorks Account-Based Platform that provide B2B marketing and sales teams insights into how their combined go-to-market activities impact account progression and which activities are most efficient at driving accounts to the next stage in the buying journey.
ABM has quickly become table stakes in B2B marketing, yet marketer...
Customer Experience Professionals Association | February 28, 2022
The Customer Experience Professionals Association (CXPA) has announced an ambitious 2022 plan of work, supported by more than two hundred volunteers across the globe. Founded just eleven years ago, CXPA now has members in over sixty countries who share a passion for helping organizations design and deliver experiences that meet or exceed customer expectations. CXPA defines customer experience as “the perception that customers have of an organization - one that is formed based on interactio...
Tecnotree | April 17, 2023
Tecnotree, a global digital platform and services leader for 5G, IOT, and cloud-native technology, announced that it has been named as a representative vendor in the 2022 Gartner Market Guide for CSP Customer Management and Experience Solutions.
The Gartner report is authored by analysts Juha Korhonen, Amresh Nandan, Chris Meering, and Susan Welsh de Grimaldo. It focuses on two major components of Customer Management and Experience (CM&X) solutions, which benefit CSPs immens...
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