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Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...
Account Based Data
Business Wire | April 26, 2023
Forrester (Nasdaq: FORR) today announced that Best Buy, as well as leaders from NRG, M&T Bank, and Labcorp, are the North American winners of its inaugural Customer Obsession Awards. Forrester’s Customer-Obsessed Enterprise Award and Customer-Obsessed Leadership Award recognize organizations and senior executives, respectively, that are putting customers at the center of everything they do to accelerate business growth, retain customers, and enable greater employee engagement. Aw...
MRP | February 16, 2022
MRP, the only enterprise-class predictive Account-Based Sales and Marketing platform, is proud to help marketers step into the future of ABM as a title sponsor at the 2022 B2B Marketing Exchange (B2BMX) conference held February 28 through March 2 in Scottsdale, Arizona. To fuel enterprise marketing success, MRP will provide an array of thought-provoking insights, tools, and resources at the conference, including in-depth strategic advice and previews of its advancements in ABM innovation.
Account Based Analytics
Lytics | May 11, 2022
Lytics, a customer data platform (CDP), has been named in a recent Forrester report, Now Tech: Customer Analytics Technologies, Q1 2022, as a customer analytics focused CDP. In a separate report, New Tech: Account-Based Marketing, Q1 2022, Forrester cited Lytics among new tech vendors in account-based marketing products.
“CX leaders who wish to truly understand their customers, what they do, and how they feel about experiences must collect and analyze data to produce custome...
Forrester | November 21, 2022
According to Forrester's (Nasdaq: FORR) 2022 Singapore Customer Experience Index (CX Index™), despite positive change in CX scores in 2021, financial services firms in Singapore have been unable to maintain that momentum, with average scores dipping slightly in 2022.
Forrester's Singapore CX Index benchmarks the CX quality of financial services brands across automotive/home insurance and banking industries. It is based on a survey of more than 2,500 consumers in Sing...
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