IDG Poland SA

Account Based Data

Vidyard | January 12, 2023

On January 11, 2023, Vidyard, the leading video solutions provider for marketing and sales professionals, has appointed Jonathan Lister as Chief Operating Officer (COO) to lead its worldwide go-to-market teams. His guidance will be necessary as Vidyard continues to develop the top video solution for sales and adheres to its goal of assisting go-to-market professionals in engaging and delighting their clients in a digital-first business environment. Jonathan spent over a decade a...

Core ABM

Madison Logic | December 15, 2021

Madison Logic, the leading global digital Account Based Marketing (ABM) platform, announces the latest release of the ML Platform with ML Insights, the most comprehensive signal of purchase intent, leveraging an integrated data set to fuel the intelligence needed to accelerate engagement and sales conversion from in-market accounts. ML Insights unifies three powerful signals under one umbrella to create a holistic view of companies demonstrating the highest propensity to purchase....

Account Based Data

G2 | November 10, 2022

Every B2B software brand is constantly seeking out the best approach to retain, upsell, and acquire customers. And the pressure is mounting: 73% of B2B software companies have accelerated their existing customer revenue goals over the past 12 months, a recent survey finds. To achieve their ambitious goals, software vendors know they must keep a pulse on the market. They need to know…are their current customers satisfied? If not, why? Is a customer at risk of churning? Why d...

Buyer Intent Data

PR Newswire | October 18, 2023

Demandbase, the leader in AI-driven account-based go-to-market (GTM), today announces Q3 customer wins including important renewals and upsells, new relationships, and customer achievements. This quarter, Demandbase earned contract renewals and/or expansions with numerous high-profile customers including ADP and welcomed new clients such as Aptitude, Computer Generated Solutions, and Securian Financial.<...