Impression Digital Limited

ACCOUNT BASED ADVERTISING

Demandbase | November 19, 2021

Today Demandbase, the B2B go-to-market leader, breaks ground with new Audience Management Destinations for Demandbase One that bring the power of account intelligence to social advertising. B2B marketers will be able to reach account-based targets on traditionally consumer platforms, including Facebook, Instagram, Twitter, Google, YouTube, Bing, and Adobe, as well as an expanded integration with LinkedIn. This new functionality is yet another way Demandbase enables marketers to personalize the b...

CORE ABM

Dun & Bradstreet | June 16, 2021

Dun & Bradstreet, a foremost global provider of business decisioning data and analytics, revealed D&B Rev.Up, an open platform. It aligns teams, data, and technology to deliver relevant and engaging buyer experiences for target accounts. Dun & Bradstreet branded it as a “Revtech,” a go-to-market platform. D&B Rev.Up ABX is the product in the market to bring first- and third-party data together. With this, it also got activation capabilities and measurem...

6sense | February 21, 2020

6sense, the leading Account Engagement Platform, today announced the beta release of Next Best Actions, an advanced capability that uses AI to present business development representatives (BDRs) with a prioritized list of recommended actions to engage the buying team within a target account. Part of 6sense Sales Intelligence, a module that provides rich behavioral and predictive data on account records within CRM, Next Best Actions delivers recommendations including which contacts to engage next...

ACCOUNT BASED ANALYTICS

Agent3 | February 05, 2020

End-to-end account based marketing provider Agent3 has announced its acquisition with The Craft, a marketing consultancy that specialises in positioning and strategic differentiation. The acquisition aims to help the two firms support their combined customer roster by offering a deeper set of insights, services and skills. Agent3 also hopes to expand its end-to-end ABM platform with this acquisition. In June, Agent3 announced it had hired three senior creative executives with domai...