Inbound Mantra

Account Based Analytics

Center for Exhibition Industry Research | December 28, 2021

The Center for Exhibition Industry Research (CEIR) recently released its first report titled ‘Report One: Marketing Channel Mix During Pandemic and Outlook Moving Forward for Brand Marketers That Exhibit at B2B Exhibitions’ from its latest research series, Omnichannel Marketing Insights. This research series focuses on omnichannel practices when the pandemic shuts down the B2B exhibition industry in mid-March 2020. It also highlights the plans for 2022, benchmarks on the marketing ch...

Buyer Intent Data

Business Wire | May 11, 2023

Riskified (NYSE:RSKD), a leader in ecommerce risk intelligence, today announced it has been awarded a "Top Rated” distinction from TrustRadius, a B2B decisioning platform for technology buyers. Riskified earned top rankings in four of TrustRadius’ solution categories: conversion rate optimization, ecommerce analytics, fraud detection and chargeback management. To earn a “Top Rated” award, products must have ten or more TrustRadius reviews from the pa...

Buyer Intent Data

Intent HQ | November 30, 2022

Intent HQ, the customer AI analytics platform company, today announced the appointment of Graham Phillips as Chief Marketing and Experience Officer. He brings extensive experience in brand strategy, data-led personalized marketing and understanding the buyer’s journey across enterprise technologies and new digital, AI-powered platform innovation. In his new role, Phillips is responsible for optimizing the prospect, end-user and employee experiences, driving company growth through thought-p...

B2Lead | June 03, 2020

B2Lead’s ABM program is designed to analyze and interpret intent data for insights into a business’ teleprospecting accepted leads. The program’s data-driven approach aims to arm users with intent data of target busine...