Initiative

InsideView, Inc | September 13, 2016

InsideView today announced an expanded partnership with Marketo, Inc., and a new solution to help companies jump-start their account-based marketing (ABM) initiatives. InsideView is one of a few select partners for the launch of Marketo ABM....

Business Wire | September 27, 2017

Engagio, the leading marketing orchestration software company, today announced a significant new product: Dash Account Based Attribution. The new product gives B2B marketers multi-touch attribution to help them measure ROI and make better decisions about driving business outcomes at high-value accounts. Unlike other tools that are lead-centric and focus on an individual, Dash Account Based Attribution helps marketers understand the impact of programs on multiple people within an account. Dash Ac...

Demand Gen Report | December 13, 2017

The intersecting trends of globalization and digitization are driving the need for accurate and culturally appropriate translations. B2B companies are often approaching this challenge with improvised methods that result in bottlenecks and poorly translated content. Therefore, progressive B2B companies are streamlining their localization strategies to maximize engagement with a global audience.In 2017, a small U.S.-based company can reach a global audience and scale up very quickly. For instance,...

SAP | September 24, 2018

The trilateral coalition between three of the world’s most influential enterprise software companies tackles one of the key challenges all enterprises face: siloed data. Only by unlocking and harmonizing data can companies increase the velocity at which they provide great customer experiences and solve customer needs in real time. Enterprises should be able to do this with the data that they control but the reality looks different. This makes this initiative so remarkable and important. It...