Initiative

initiative.com

Initiative is a full-service global media agency built to grow brands through culture. The agency’s approach to rapidly interpreting and acting on cultural data signals – Cultural Velocity – creates relevant, long-lasting consumer connections that drive business results. Part of IPG Mediabrands, the global media arm of Interpublic Group of Cos. (NYSE: IPG), Initiative employs 3,200 of the smartest and most diverse talent in the industry in over 80 countries and represents almost $16 billion in annual billings for blue-chip clients, including LEGO, Carlsberg, Dr Pepper Snapple Group, Merck and Unilever.

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Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

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INSIDEVIEW ANNOUNCES ABM SOLUTION TO ACCELERATE ACCOUNT-BASED MARKETING INITIATIVES

InsideView, Inc | September 13, 2016

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InsideView today announced an expanded partnership with Marketo, Inc., and a new solution to help companies jump-start their account-based marketing (ABM) initiatives. InsideView is one of a few select partners for the launch of Marketo ABM....

Read More

ENGAGIO LAUNCHES ‘DASH ACCOUNT BASED ATTRIBUTION’ TO HELP MARKETERS MEASURE AND UNDERSTAND THE IMPACT OF ABM INITIATIVES

Business Wire | September 27, 2017

news image

Engagio, the leading marketing orchestration software company, today announced a significant new product: Dash Account Based Attribution. The new product gives B2B marketers multi-touch attribution to help them measure ROI and make better decisions about driving business outcomes at high-value accounts. Unlike other tools that are lead-centric and focus on an individual, Dash Account Based Attribution helps marketers understand the impact of programs on multiple people within an account. Dash Ac...

Read More

B2B MARKETERS STEP UP LOCALIZATION INITIATIVES TO SUPPORT GLOBAL EXPANSION

Demand Gen Report | December 13, 2017

news image

The intersecting trends of globalization and digitization are driving the need for accurate and culturally appropriate translations. B2B companies are often approaching this challenge with improvised methods that result in bottlenecks and poorly translated content. Therefore, progressive B2B companies are streamlining their localization strategies to maximize engagement with a global audience.In 2017, a small U.S.-based company can reach a global audience and scale up very quickly. For instance,...

Read More

THE NEW OPEN DATA INITIATIVE FROM SAP, ADOBE, AND MICROSOFT

SAP | September 24, 2018

news image

The trilateral coalition between three of the world’s most influential enterprise software companies tackles one of the key challenges all enterprises face: siloed data. Only by unlocking and harmonizing data can companies increase the velocity at which they provide great customer experiences and solve customer needs in real time. Enterprises should be able to do this with the data that they control but the reality looks different. This makes this initiative so remarkable and important. It...

Read More
news image

INSIDEVIEW ANNOUNCES ABM SOLUTION TO ACCELERATE ACCOUNT-BASED MARKETING INITIATIVES

InsideView, Inc | September 13, 2016

InsideView today announced an expanded partnership with Marketo, Inc., and a new solution to help companies jump-start their account-based marketing (ABM) initiatives. InsideView is one of a few select partners for the launch of Marketo ABM....

Read More
news image

ENGAGIO LAUNCHES ‘DASH ACCOUNT BASED ATTRIBUTION’ TO HELP MARKETERS MEASURE AND UNDERSTAND THE IMPACT OF ABM INITIATIVES

Business Wire | September 27, 2017

Engagio, the leading marketing orchestration software company, today announced a significant new product: Dash Account Based Attribution. The new product gives B2B marketers multi-touch attribution to help them measure ROI and make better decisions about driving business outcomes at high-value accounts. Unlike other tools that are lead-centric and focus on an individual, Dash Account Based Attribution helps marketers understand the impact of programs on multiple people within an account. Dash Ac...

Read More
news image

B2B MARKETERS STEP UP LOCALIZATION INITIATIVES TO SUPPORT GLOBAL EXPANSION

Demand Gen Report | December 13, 2017

The intersecting trends of globalization and digitization are driving the need for accurate and culturally appropriate translations. B2B companies are often approaching this challenge with improvised methods that result in bottlenecks and poorly translated content. Therefore, progressive B2B companies are streamlining their localization strategies to maximize engagement with a global audience.In 2017, a small U.S.-based company can reach a global audience and scale up very quickly. For instance,...

Read More
news image

THE NEW OPEN DATA INITIATIVE FROM SAP, ADOBE, AND MICROSOFT

SAP | September 24, 2018

The trilateral coalition between three of the world’s most influential enterprise software companies tackles one of the key challenges all enterprises face: siloed data. Only by unlocking and harmonizing data can companies increase the velocity at which they provide great customer experiences and solve customer needs in real time. Enterprises should be able to do this with the data that they control but the reality looks different. This makes this initiative so remarkable and important. It...

Read More

Resources

Events

C-Suite On Deck

Responsive image

Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

Contact Us