InsideUp

InsideUp has solved the B2B marketing challenge by combining a proprietary Data Management Platform (DMP) with an omnichannel marketing automation system that has been driving significant revenues for our clients (business software and service companies) over the past eight years. Our integrated direct marketing and dynamic partner systems allow us to accelerate revenue for our clients by targeting the best prospects, nurturing their interest, and connecting them with vendors in real time.

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CORE ABM

ABM PLATFORM MADISON LOGIC ANNOUNCES ADVANCED MEASUREMENT CAPABILITIES THAT DISPLAY PIPELINE IMPACT AND MARKETING ROI

Madison Logic | April 01, 2021

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Madison Logic, the leading global digital ABM platform, announces the introduction of ML Platform v3 with updated Journey Acceleration Measurement features, delivering full-funnel performance visibility and pipeline effect monitoring. Journey Acceleration® Measurement is a feature of the ML Platform that uses a simple integration with Salesforce to provide customers with advanced measurement across various ABM platforms and accelerated stages of the buyer's journey within their targeted ...

Read More

BUYER INTENT DATA

IDG RELEASES FIRST PARTY INTENT DATA, IMPROVING TECH SELLER SALES INSIGHTS AND MARKETING

IDG Communications | September 13, 2021

news image

IDG Communications, Inc. – the world’s leading tech media, data and marketing services company – announces the launch of Neon, a proprietary and previously unavailable IDG data solution designed to make purchase intent data intelligence available for tech marketers across a wide set of marketing and sales tactics. Typical intent based data solutions work by identifying surging interest in topics using behavioral traffic patterns on web sites. IDG Neon expands upo...

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CONSULTING SERVICES ACCENTURE HAS ACQUIRED YESLER, BOLSTERING ITS B2B MARKETING SERVICES

Accenture | July 03, 2020

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Financial details of the acquisition were not disclosed. The deal adds account-based marketing, customer advocacy, sales enablement and marketing automation to Accenture’s current offerings. Accenture’s acquisition of Yesler follows its purchase of Ideoclick earlier this year, a cloud based e-commerce optimisation software that sells on Amazon. Yesler is based in Seattle with over 400 employees worldwide, including offices in Philadelphia, London, Toronto, Singapore, Port...

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DATA ANALYTICS LEADER VERSIUM RECOGNIZED IN NEW TECH: ACCOUNT-BASED MARKETING SOLUTIONS, Q1 2020 REPORT BY INDEPENDENT RESEARCH FIRM

Versium | February 26, 2020

news image

Versium, a market-leading predictive analytics company, was cited recently by independent research firm Forrester as an “early stage” account-based marketing (ABM) solution provider. “We believe our inclusion in the Forrester ABM report displays our role in this emerging solutions marketplace,” said Dillana Lim, CEO of Versium. “As the Forrester analysts observe, ABM platforms attract the most investment and are evolving from the buzzword du jour to a mainstream str...

Read More
news image

CORE ABM

ABM PLATFORM MADISON LOGIC ANNOUNCES ADVANCED MEASUREMENT CAPABILITIES THAT DISPLAY PIPELINE IMPACT AND MARKETING ROI

Madison Logic | April 01, 2021

Madison Logic, the leading global digital ABM platform, announces the introduction of ML Platform v3 with updated Journey Acceleration Measurement features, delivering full-funnel performance visibility and pipeline effect monitoring. Journey Acceleration® Measurement is a feature of the ML Platform that uses a simple integration with Salesforce to provide customers with advanced measurement across various ABM platforms and accelerated stages of the buyer's journey within their targeted ...

Read More
news image

BUYER INTENT DATA

IDG RELEASES FIRST PARTY INTENT DATA, IMPROVING TECH SELLER SALES INSIGHTS AND MARKETING

IDG Communications | September 13, 2021

IDG Communications, Inc. – the world’s leading tech media, data and marketing services company – announces the launch of Neon, a proprietary and previously unavailable IDG data solution designed to make purchase intent data intelligence available for tech marketers across a wide set of marketing and sales tactics. Typical intent based data solutions work by identifying surging interest in topics using behavioral traffic patterns on web sites. IDG Neon expands upo...

Read More
news image

CONSULTING SERVICES ACCENTURE HAS ACQUIRED YESLER, BOLSTERING ITS B2B MARKETING SERVICES

Accenture | July 03, 2020

Financial details of the acquisition were not disclosed. The deal adds account-based marketing, customer advocacy, sales enablement and marketing automation to Accenture’s current offerings. Accenture’s acquisition of Yesler follows its purchase of Ideoclick earlier this year, a cloud based e-commerce optimisation software that sells on Amazon. Yesler is based in Seattle with over 400 employees worldwide, including offices in Philadelphia, London, Toronto, Singapore, Port...

Read More
news image

DATA ANALYTICS LEADER VERSIUM RECOGNIZED IN NEW TECH: ACCOUNT-BASED MARKETING SOLUTIONS, Q1 2020 REPORT BY INDEPENDENT RESEARCH FIRM

Versium | February 26, 2020

Versium, a market-leading predictive analytics company, was cited recently by independent research firm Forrester as an “early stage” account-based marketing (ABM) solution provider. “We believe our inclusion in the Forrester ABM report displays our role in this emerging solutions marketplace,” said Dillana Lim, CEO of Versium. “As the Forrester analysts observe, ABM platforms attract the most investment and are evolving from the buzzword du jour to a mainstream str...

Read More