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Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...
Jabmo | June 23, 2021
Jabmo, the foremost Account-Based Marketing (ABM) solutions provider to the manufacturing and life sciences industries, announces the release of its PowerPak Agency ABM Solution for account-based IP advertising. Being subscription-based and self-service offering, B2B marketing agencies and professionals can access Jabmo’s curated IP company audience segments to launch highly targeted, zero-wastage account-based IP ad campaigns.
Nick Heys, founder and CEO of Jabmo, said, &ldq...
Terminus | October 28, 2021
Terminus, the only account-based engagement platform built to deliver more pipeline and revenue through multi-channel account-based marketing (ABM), today introduced its free data audit to improve the accuracy of B2B go-to-market data. This follows the company's launch of Terminus CDP through its acquisition of Zylotech, the leading B2B customer data platform.
The free data audit analyzes CRM data with a 60-point inspection to uncover data inaccuracies, incomplete account and ...
Comscore | September 04, 2020
Comscore a trusted partner for planning, transacting and evaluating media, today announced an agreement to provide Nextdoor, the neighborhood hub for trusted connections and the exchange of helpful information, goods, and services, with Comscore's industry-leading digital audience measurement. The multi-year agreement includes access to Comscore's Media Metrix® Multi-Platform, and Plan Metrix® Multi-Platform, which combines consumers' desktop and mobile behavior with advanced...
ACCOUNT BASED DATA
Acxiom, Salesforce | July 26, 2022
Acxiom, the customer intelligence company whose data-driven solutions create business growth by enabling better customer experiences, today announced that Acxiom is now part of the expanded Marketing Cloud Customer Data Platform ecosystem and has created a dedicated, global Salesforce practice.
The practice will provide high-performing marketing solutions to the enterprise, bringing Acxiom’s data management, digital campaign management, and identity capabilities to the Sales...
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