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Terminus | September 23, 2021
Terminus, the only account-based engagement platform built to deliver more pipeline and revenue through multi-channel account-based marketing (ABM), today announced the release and availability of “MOVE: The 4-Question Go-To-Market Framework.” The new book is a modern framework for companies and GTM leaders looking to transform their go-to-market strategies.
Co-authored by Terminus co-founder and bestselling author, Sangram Vajre, and Terminus chief strategy officer, B...
BUYER INTENT DATA
Intentsify | September 09, 2022
Intentsify™, the Intelligence Activation Platform for buying-intent signals and Demand Activation Programs provider, today announced Jennifer Ross has joined the company as Chief Marketing Officer. As Intentsify’s CMO, Ross will be responsible for the company’s overall marketing strategy and execution, building out the marketing team to keep pace with the company’s rapid-growth trajectory.
Prior to joining Intentsify, Ross led the B2B Marketing Executive se...
RollWorks | May 19, 2022
Account-based marketing platform RollWorks, a division of NextRoll, continues to lead category market innovation and build on its momentum as a trusted partner for companies looking to accelerate revenue growth with ABM. After hitting a significant milestone with HubSpot, and launching partnerships with Drift and G2 to strengthen its platform capabilities, the company announced it has received 2022 Top Rated Awards from TrustRadius in the ABM and Ad Serving & Retargeting categories.
MRP, ServiceNow | June 03, 2022
On June 1, MRP, the only enterprise-class account-based sales and marketing platform, announced that ServiceNow would present a case study, “Increasing Speed to Revenue with Insight-Driven ABM”, at the upcoming virtual B2BMX: Next-Level ABM event. This session will take place on Tuesday, June 7, from 3:30-4:00 pm EDT.
MRP will host “Beyond Intent: Harnessing Next-Gen AI To Advance Your ABM Strategies” on Wednesday, June 8, from 2:15-2:45 pm EDT. This sessio...
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