Interpublic Group (IPG)

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Interpublic is one of the world’s premier advertising and marketing services companies. Our agency brands deliver custom marketing solutions to many of the world’s largest advertisers. We cover the spectrum of marketing disciplines and specialties, from public relations and consumer advertising, to mobile and search engine marketing.

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UNIFIED ACCOUNT INTELLIGENCE EMPOWERS ENTERPRISE-CLASS B2B MARKETERS

MRP Prelytix | February 18, 2020

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MRP Prelytix, the only enterprise-class predictive ABM platform, today announced the launch of MRP Prelytix version 2.5, the latest upgrade to the industry leading predictive analytics and account-based marketing platform. Recently cited as the leading ABM platform in Ovum’s ABM Market Radar Report, MRP Prelytix 2.5 delivers a single customer view with unified online and offline account intelligence, allowing customers to ingest a variety of data sources, organize the intelligence by relev...

Read More

BUYER INTENT DATA

BUYER INTENT DATA FROM KICKFIRE TO UNCOVER THE UNSEEN FUNNEL FOR FUNNELAMPLIFIED

KickFire, FunnelAmplified | July 07, 2021

news image

Understanding how B2B users discover and interact with information is critical to creating relevant content that connects with target audiences. Unfortunately, extracting these insights has historically been a process that has evaded sales and marketing professionals. Today, KickFire and FunnelAmplified are thrilled to confirm their partnership to deliver real-time buying intent within FunnelAmplified's ContentHubs platform, allowing users to gain further exposure for their content, increase...

Read More

JSA KICKS OFF ITS 15TH YEAR BY ADDING ACCOUNT BASED MARKETING TO ITS SUITE OF SERVICES

Jaymie Scotto & Associates | January 16, 2020

news image

Jaymie Scotto & Associates (JSA), the preeminent provider of public relations, digital marketing and event planning services for the telecom, data center and tech industries, announces today its new Account Based Marketing (ABM) services. This news comes as the company celebrates its 15th-year anniversary at one of the industry's top global events, PTC '20 in Honolulu. "As we celebrate our exciting 15-year milestone, it's a great time to announce a service we have already fo...

Read More

SAP ACQUIRES EMARSYS, MICROSOFT UPDATES CUSTOMER DATA PLATFORM AND MORE NEWS

SAP | October 02, 2020

news image

SAP has announced it has entered into an agreement to acquire Emarsys, an omnichannel customer engagement platform provider. The Emarsys software the customer engagement platform will be integrated into the SAP Customer Experience portfolio. The addition will help boost SAP's commerce offering, according to company officials, and help customers deliver omnichannel engagements in real time. The plan is to integrate the Emarsys stack into SAP S/4HANA and other experience management technology ...

Read More

MRP Prelytix | February 18, 2020

news image

UNIFIED ACCOUNT INTELLIGENCE EMPOWERS ENTERPRISE-CLASS B2B MARKETERS

MRP Prelytix, the only enterprise-class predictive ABM platform, today announced the launch of MRP Prelytix version 2.5, the latest upgrade to the industry leading predictive analytics and account-based marketing platform. Recently cited as the leading ABM platform in Ovum’s ABM Market Radar Report, MRP Prelytix 2.5 delivers a single customer view with unified online and offline account intelligence, allowing customers to ingest a variety of data sources, organize the intelligence by relev...

Read More

BUYER INTENT DATA

KickFire, FunnelAmplified | July 07, 2021

news image

BUYER INTENT DATA FROM KICKFIRE TO UNCOVER THE UNSEEN FUNNEL FOR FUNNELAMPLIFIED

Understanding how B2B users discover and interact with information is critical to creating relevant content that connects with target audiences. Unfortunately, extracting these insights has historically been a process that has evaded sales and marketing professionals. Today, KickFire and FunnelAmplified are thrilled to confirm their partnership to deliver real-time buying intent within FunnelAmplified's ContentHubs platform, allowing users to gain further exposure for their content, increase...

Read More

Jaymie Scotto & Associates | January 16, 2020

news image

JSA KICKS OFF ITS 15TH YEAR BY ADDING ACCOUNT BASED MARKETING TO ITS SUITE OF SERVICES

Jaymie Scotto & Associates (JSA), the preeminent provider of public relations, digital marketing and event planning services for the telecom, data center and tech industries, announces today its new Account Based Marketing (ABM) services. This news comes as the company celebrates its 15th-year anniversary at one of the industry's top global events, PTC '20 in Honolulu. "As we celebrate our exciting 15-year milestone, it's a great time to announce a service we have already fo...

Read More

SAP | October 02, 2020

news image

SAP ACQUIRES EMARSYS, MICROSOFT UPDATES CUSTOMER DATA PLATFORM AND MORE NEWS

SAP has announced it has entered into an agreement to acquire Emarsys, an omnichannel customer engagement platform provider. The Emarsys software the customer engagement platform will be integrated into the SAP Customer Experience portfolio. The addition will help boost SAP's commerce offering, according to company officials, and help customers deliver omnichannel engagements in real time. The plan is to integrate the Emarsys stack into SAP S/4HANA and other experience management technology ...

Read More