Intersekt Revenue Academy

ABM ACCOUNTS

Conversica | November 10, 2021

Conversica, Inc., a leader in Conversational AI solutions for enterprise revenue teams that help organizations attract, acquire and grow customers at scale, today announced new Conversational Account-Based Marketing (ABM) capabilities available through its AI Assistants. Conversica’s Conversational ABM solution combines the value of personalized human dialog with the prompt, persistent, and consistent engagement of Conversational AI, enabling sales and marketing teams to execute at scale w...

ZoomInfo, Chorus.ai | July 17, 2021

ZoomInfo announced this morning that it will pay $575 million for the conversational sales intelligence platform Chorus.ai. According to Yahoo Finance, ZoomInfo shares are flat in premarket trade following the announcement. Chorus' market is sales intelligence, which utilises AI to "listen" to sales conversations in order to improve relationships between salespeople and customers. ZoomInfo is well recognised for delivering consumer information, thus the purchase sign...

ACCOUNT-BASED ANALYTICS

ResearchMoz | February 23, 2021

Account-Based Marketing (ABM) Software Market report by ReserchMoz offers insights into the Account-Based Marketing (ABM) Software industry. The market research report covers different product Scope, Classifications, Characterizations, Participants, and Objectives. The report also gives insights into Marketing Channel, Indirect Marketing, Direct Marketing, Pricing Strategy, Brand Strategy, Target Client, Market Positioning, and Distributors/Traders List. The key players in t...

CORE ABM

Salesforce | March 17, 2021

To help the sales teams scale their campaigns, Salesforce introduces new AI-powered account-based marketing (ABM) capabilities attached with Salesforce Digital 360. Einstein Key Accounts Identification analyzes customer characteristics and engagement-based buying signals and identifies the different accounts most likely to make a purchase. Meanwhile, Accounts as Campaign Members lets companies target a total account straight even if there aren’t any contacts for the account. <...