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Core ABM

Uberflip | September 30, 2021

Uberflip, the leading cloud-based content experience platform (CEP), today announces new capabilities that provide deeper insights into the buyers that are consuming your content, and more flexibility in how you can leverage apps within the platform. Enrichment, an enhanced offering within Uberflip Analytics, provides customers with a level of insights that has never been available before. While customers could always access powerful content engagement and performance analytics, t...

Account Based Data

Customer Experience Professionals Association | February 28, 2022

The Customer Experience Professionals Association (CXPA) has announced an ambitious 2022 plan of work, supported by more than two hundred volunteers across the globe. Founded just eleven years ago, CXPA now has members in over sixty countries who share a passion for helping organizations design and deliver experiences that meet or exceed customer expectations. CXPA defines customer experience as “the perception that customers have of an organization - one that is formed based on interactio...

Core ABM, Targeted Account Strategy

Integrate | December 14, 2022

Integrate, the leader in B2B Precision Demand Marketing (PDM), and 6sense, the leading platform for B2B organizations generating predictable revenue, today announced a partnership giving joint customers greater data accuracy and insights to advance their ABM strategies with the ability to automate target account list imports across channels. The new API integration between 6sense and Integrate empowers mutual customers to rapidly launch highly targeted campaigns that result in higher engagement ...

Core ABM

MRP | May 26, 2022

MRP, the only enterprise-class account-based sales and marketing platform, today announced a live event, The Role of ABM Technologies in the Enterprise, with our guest Forrester Principal Analyst Malachi Threadgill. Hosted by MRP, the webcast will provide actionable insights from Forrester’s research and walk attendees through the key considerations enterprises need to look for when evaluating and implementing ABM platform capabilities. The 60-minute webinar takes place Tues...