Koozai

Adobe | August 14, 2020

Adobe has announced the general availability of data governance capabilities in its real-time customer data platform (CDP). Adobe officials said the framework is designed to help users manage their customer experience data across the enterprise from the point of collection to syndication outside the platform. The data governance capabilities of real-time CDP can be accessed via the Privacy Console....

ABM ACCOUNTS

Demandbase | June 24, 2022

On June 22, Demandbase announced it earned the top ranking across 40 of G2’s Summer Grids. It was named a leader in 34 areas, a high performer in 6, and took the number 1 spot in 3 areas. The G2 Grid Reports are formulated based on real user ratings and highlight the solutions with the most satisfied customers and the largest market presence. "We are so proud to earn high rankings in 40 of G2's Summer Grids," says Jon Miller, chief marketing offic...

CORE ABM

RollWorks | October 04, 2021

RollWorks, a division of NextRoll, today announced increased business momentum with the appointment of a new president and continued triple digit growth. The company named Mihir Nanavati as the new President of the RollWorks division to continue building on the adoption of its account-based platform by B2B marketing and sales teams. In this role Nanavati replaces Robin Bordoli, who remains CEO of NextRoll. As B2B revenue teams continue to align around the most targeted and efficie...

ABM ACCOUNTS

Adroit Market Research | February 25, 2021

The global Account-Based Marketing market report by Adroit Market Research provides insights into market shortcomings, on-demand drivers, and other variables, including investment in research and development, fluctuating production rates, and organizational difficulties. The report also gives details about mergers and acquisitions, including collaborations, partnerships, and others. Moreover, the Account-Based Marketing market research report provides a detailed overview of market...