Ladder.io

ladder.io

Ladder is a growth services agency that uses proprietary technology and data-driven strategy to increase your roi. Our team has spent millions of dollars and thousands of hours working with over 200 companies worldwide - from startups to the fortune 500. Stop guessing and start growing marketers will try what they think worked before or what they heard worked elsewhere. They either get lucky, or they get it wrong.

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Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

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Account Based Data

BLACKSTONE BETS $1.3 BILLION WITH IDG ON B2B DATA AND MEDIA

Blackstone | June 09, 2021

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Blackstone made one of the boldest digital media deals of the past year. It acquired the B2B media and mar-tech company International Data Group (IDG). IDG’s portfolio of approximately 300 tech and IT publications,including CSO, TechHive and Computerworld, fuels one of the largest B2B data and targets worldwide operations.The company is split into two businesses: IDG Comms, which encompasses media and events,and the data and research arm International Data Corporation (IDC)....

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DEMANDBASE OPTIMIZES MARKETING SPEND WITH AUTOMATED ADVERTISING

Demandbase | January 28, 2020

news image

Demandbase, the leader in Account-Based Marketing (ABM), today announced the availability of Dynamic Audiences feature to its flagship ABM Platform, enabling B2B marketers to automate their advertising and marketing campaigns. Dynamic Audiences empowers marketers to optimize their ABM strategy by automatically updating campaign audiences with the most relevant target accounts, based on CRM updates, recent offsite intent activity, website engagement, or other events that support a specific campai...

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Account Based Data

IDG COMMUNICATIONS ACQUIRES SELLING SIMPLIFIED TO BECOME ONE OF THE LARGEST PROVIDERS OF B2B TECH LEADS GLOBALLY

IDG Communications, Selling Simplified | February 11, 2022

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IDG Communications, Inc. (IDG) today announced that it has acquired Selling Simplified, a versatile Marketing-as-a-Service (MaaS) platform that provides lead generation products, data services and analytics. In the last few years, IDG has evolved its network of editorial brands to include an integrated marketing and lead generation technology platform. The acquisition of Selling Simplified allows IDG to add contact and account level AI powered lead generation capabilities to its e...

Read More

Account Based Data, ABM Accounts

EMPLIFI'S LATEST RELEASE HARNESSES POWER OF AI, AUTOMATION, AND ANALYTICS INNOVATION FOR BRANDS TARGETING MODERN CONSUMER INTERACTIONS

Business Wire | July 18, 2023

news image

Emplifi, a leading unified customer engagement platform, today announced its Summer ‘23 highlights. The solution delivers advanced automation, expanded generative AI support, commerce innovation, integrated social customer care and other capabilities to enable brands to connect with, convert and care for the modern consumer across digital and social channels. "Our most recent advancements incorporate a powerful blend of automation, foundational and generative AI, rule...

Read More
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Account Based Data

BLACKSTONE BETS $1.3 BILLION WITH IDG ON B2B DATA AND MEDIA

Blackstone | June 09, 2021

Blackstone made one of the boldest digital media deals of the past year. It acquired the B2B media and mar-tech company International Data Group (IDG). IDG’s portfolio of approximately 300 tech and IT publications,including CSO, TechHive and Computerworld, fuels one of the largest B2B data and targets worldwide operations.The company is split into two businesses: IDG Comms, which encompasses media and events,and the data and research arm International Data Corporation (IDC)....

Read More
news image

DEMANDBASE OPTIMIZES MARKETING SPEND WITH AUTOMATED ADVERTISING

Demandbase | January 28, 2020

Demandbase, the leader in Account-Based Marketing (ABM), today announced the availability of Dynamic Audiences feature to its flagship ABM Platform, enabling B2B marketers to automate their advertising and marketing campaigns. Dynamic Audiences empowers marketers to optimize their ABM strategy by automatically updating campaign audiences with the most relevant target accounts, based on CRM updates, recent offsite intent activity, website engagement, or other events that support a specific campai...

Read More
news image

Account Based Data

IDG COMMUNICATIONS ACQUIRES SELLING SIMPLIFIED TO BECOME ONE OF THE LARGEST PROVIDERS OF B2B TECH LEADS GLOBALLY

IDG Communications, Selling Simplified | February 11, 2022

IDG Communications, Inc. (IDG) today announced that it has acquired Selling Simplified, a versatile Marketing-as-a-Service (MaaS) platform that provides lead generation products, data services and analytics. In the last few years, IDG has evolved its network of editorial brands to include an integrated marketing and lead generation technology platform. The acquisition of Selling Simplified allows IDG to add contact and account level AI powered lead generation capabilities to its e...

Read More
news image

Account Based Data, ABM Accounts

EMPLIFI'S LATEST RELEASE HARNESSES POWER OF AI, AUTOMATION, AND ANALYTICS INNOVATION FOR BRANDS TARGETING MODERN CONSUMER INTERACTIONS

Business Wire | July 18, 2023

Emplifi, a leading unified customer engagement platform, today announced its Summer ‘23 highlights. The solution delivers advanced automation, expanded generative AI support, commerce innovation, integrated social customer care and other capabilities to enable brands to connect with, convert and care for the modern consumer across digital and social channels. "Our most recent advancements incorporate a powerful blend of automation, foundational and generative AI, rule...

Read More

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Events

C-Suite On Deck

Responsive image

Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

Contact Us