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LEADSPACE | May 21, 2020

Leadspace is adding new features to its leading B2B customer data platform to enable more effective targeting, cross channel data activation, ABM analytics and intent monitoring, as more B2B companies adopt CDPs to power their ABM strategies. Read More

ABM Accounts

Bombora | April 21, 2021

By now, We think we've all realized that customers who have a positive experience are more likely to not only order more but also to tell their friends and coworkers about it. With the lack of physical events in the last year, technology has stepped in to fill the gap, in some cases eliminating in-person interactions. Many people may find this current dynamic to be very transactional, as it is mostly price-driven to make a short-term transaction with customers. With more self-...

Buyer Intent Data

SelectHub, Navigator Business Solutions | June 16, 2022

On June 14, SelectHub, a software selection company, announced the launch of its new Company-Level Lead service. This service will provide software vendors access to buyer intent data to obtain relevant market intelligence about who is evaluating new software. “We recognized the uplift we could offer account-based marketing initiatives by showing software vendors who was looking at them and their competitors,” said Hernando Blanco, COO at SelectHub. ...

6sense | February 21, 2020

6sense, the leading Account Engagement Platform, today announced the beta release of Next Best Actions, an advanced capability that uses AI to present business development representatives (BDRs) with a prioritized list of recommended actions to engage the buying team within a target account. Part of 6sense Sales Intelligence, a module that provides rich behavioral and predictive data on account records within CRM, Next Best Actions delivers recommendations including which contacts to engage next...