Ledger Bennett DGA

ABM Accounts

Demandbase | January 11, 2022

On January 7, Demandbase announced that it was named a Leader by Gartner in the first-ever Magic Quadrant™ for Account-based Marketing Platforms for 2022. In addition, Demandbase was the only vendor among seven to receive the highest scores in all three use cases in the 2022 Gartner Critical Capabilities for Account-Based Marketing Platforms report. "We're ecstatic to be a leader in the first ABM Magic Quadrant," says Gabe Rogol, chief executive o...

Account Based Data

Mediafly, InsightSquared | January 28, 2022

Mediafly, a sales enablement and content management platform, completed its acquisition of revenue intelligence solution InsightSquared to help power its Revenue360 revenue intelligence solution. Revenue360 is designed to provide an insights-driven sales system that captures and analyzes data at every buyer touchpoint to help accurately forecast, coach and make prescriptive recommendations for the next best sales action. The combined Mediafly and InsightSquared solution will launc...

Account Based Analytics, Targeted Account Strategy

Influ2 | January 10, 2023

Influ2, a person-based advertising platform, is hosting a webinar titled "Beyond Alignment: A New Approach to Sales and Marketing for B2B," which addresses how businesses can adapt to changes in preferred buying methods in light of an economic downturn. The webinar will show how to get your sales and marketing teams to work together so that you can react quickly to changes in how your customers act. The webinar, led by the CEO of Influ2 and featuring a principal analyst ...

Account Based Execution

Business Wire | April 20, 2023

Conversica, Inc., the leading provider of AI-powered conversation automation solutions for enterprise revenue teams, today released the Conversica Conversation Index, the industry’s first benchmark report examining the performance of AI-generated conversations for business use. The Conversation Index investigates how leading brands and organizations benefit from Generative AI solutions and provides detailed insights and trends for customer responsiveness to this technology. ...