WELCOME TO The ACCOUNT BASED MARKETING REPORT
Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...
Madison Logic | February 15, 2021
Coupled with a 155% of net customer retention rate, Madison Logic, the well-known and leading Account-Based Marketing (ABM) platform globally, reported having record global business performance in 2020. The reason behind the outstanding performance of Madison Logic in North America, APAC, and EMEA is the trends that took place before the pandemic among various B2B organizations. performance-based requirement, increased usage of digital channels, and tighter alignment with sales are the trends th...
ACCOUNT BASED ANALYTICS
Clearbit | February 19, 2022
Clearbit, a leader in Marketing Intelligence solutions, today announced their new Data Activation Platform – available immediately for B2B marketing teams focused on creating demand, capturing intent and optimizing their pipeline.
Over the past 18 months the B2B marketing landscape has shifted significantly – and permanently. From the large number of prospects working from home to the shift toward online buying and reduced utility of cookies as identifiers, it’s ...
ACCOUNT BASED ADVERTISING
6sense | August 12, 2022
6sense, the leading platform for B2B organizations generating predictable revenue, today announced that its 6sense Revenue AI™ platform has been selected as the winner of the "Best Lead Management Solution" award in the fifth annual MarTech Breakthrough Awards.
6sense Revenue AI™ offers a holistic solution that combines software with AI and machine learning, the rich use of data, and access to real-time insights and analytics. By applying advanced AI, big dat...
ACCOUNT BASED DATA
Mediafly, InsightSquared | January 28, 2022
Mediafly, a sales enablement and content management platform, completed its acquisition of revenue intelligence solution InsightSquared to help power its Revenue360 revenue intelligence solution.
Revenue360 is designed to provide an insights-driven sales system that captures and analyzes data at every buyer touchpoint to help accurately forecast, coach and make prescriptive recommendations for the next best sales action. The combined Mediafly and InsightSquared solution will launc...
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