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CORE ABM

MADISON LOGIC NAMED A LEADER IN 2021 QUADRANT KNOWLEDGE SOLUTIONS' SPARK MATRIX FOR ACCOUNT-BASED MARKETING (ABM) PLATFORMS

Madison Logic | December 08, 2021

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Madison Logic, the leading global digital Account Based Marketing (ABM) platform, today announced that Quadrant Knowledge Solutions, a global advisory and consulting firm, named Madison Logic a 2021 Technology Leader in the SPARK Matrix analysis of the global Account-Based Marketing (ABM) market. Madison Logic is celebrating a record-breaking year featuring record growth and client retention across all three regions of its client base. Read More

CORE ABM

NEW RESEARCH REVEALS ROADMAP TO ACCOUNT BASED MARKETING SUCCESS

MRP | September 14, 2021

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MRP Prelytix™, the only enterprise-class predictive ABM platform, today announced key findings from its new primary research study, The State of Account-Based Marketing Maturity. The in-depth study of more than 1,275 marketers across four continents identifies an elite group of companies (23%) who report significant revenue impact from ABM and benchmarks the specific practices that set these leaders apart from their lower performing peers. The first-ever research goes beyond basic statisti...

Read More

ACCOUNT BASED DATA

INVOCA RAISES $83M SERIES F FINANCING, INCREASES VALUATION TO $1.1B, AND EXCEEDS $100M RUN-RATE REVENUE

Invoca, Silver Lake Waterman | June 20, 2022

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Invoca, the cloud leader in AI-powered conversation intelligence for revenue teams, today announced an $83 million Series F equity financing at a valuation of $1.1 billion. The new capital brings the company's total equity financing to $184 million. Silver Lake Waterman led the round with additional new investments from Hollyport Capital, Kingfisher Investment Advisors, and Fenwick & West, along with participation from existing investors Upfront Ventures, Accel, H.I.G. Capital, and Indus...

Read More

CORE ABM

SALESFORCE UNVEILS AI-POWERED NEW ACCOUNT-BASED MARKETING TOOLS

Salesforce | March 17, 2021

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To help the sales teams scale their campaigns, Salesforce introduces new AI-powered account-based marketing (ABM) capabilities attached with Salesforce Digital 360. Einstein Key Accounts Identification analyzes customer characteristics and engagement-based buying signals and identifies the different accounts most likely to make a purchase. Meanwhile, Accounts as Campaign Members lets companies target a total account straight even if there aren’t any contacts for the account. <...

Read More
news image

CORE ABM

MADISON LOGIC NAMED A LEADER IN 2021 QUADRANT KNOWLEDGE SOLUTIONS' SPARK MATRIX FOR ACCOUNT-BASED MARKETING (ABM) PLATFORMS

Madison Logic | December 08, 2021

Madison Logic, the leading global digital Account Based Marketing (ABM) platform, today announced that Quadrant Knowledge Solutions, a global advisory and consulting firm, named Madison Logic a 2021 Technology Leader in the SPARK Matrix analysis of the global Account-Based Marketing (ABM) market. Madison Logic is celebrating a record-breaking year featuring record growth and client retention across all three regions of its client base. Read More

news image

CORE ABM

NEW RESEARCH REVEALS ROADMAP TO ACCOUNT BASED MARKETING SUCCESS

MRP | September 14, 2021

MRP Prelytix™, the only enterprise-class predictive ABM platform, today announced key findings from its new primary research study, The State of Account-Based Marketing Maturity. The in-depth study of more than 1,275 marketers across four continents identifies an elite group of companies (23%) who report significant revenue impact from ABM and benchmarks the specific practices that set these leaders apart from their lower performing peers. The first-ever research goes beyond basic statisti...

Read More
news image

ACCOUNT BASED DATA

INVOCA RAISES $83M SERIES F FINANCING, INCREASES VALUATION TO $1.1B, AND EXCEEDS $100M RUN-RATE REVENUE

Invoca, Silver Lake Waterman | June 20, 2022

Invoca, the cloud leader in AI-powered conversation intelligence for revenue teams, today announced an $83 million Series F equity financing at a valuation of $1.1 billion. The new capital brings the company's total equity financing to $184 million. Silver Lake Waterman led the round with additional new investments from Hollyport Capital, Kingfisher Investment Advisors, and Fenwick & West, along with participation from existing investors Upfront Ventures, Accel, H.I.G. Capital, and Indus...

Read More
news image

CORE ABM

SALESFORCE UNVEILS AI-POWERED NEW ACCOUNT-BASED MARKETING TOOLS

Salesforce | March 17, 2021

To help the sales teams scale their campaigns, Salesforce introduces new AI-powered account-based marketing (ABM) capabilities attached with Salesforce Digital 360. Einstein Key Accounts Identification analyzes customer characteristics and engagement-based buying signals and identifies the different accounts most likely to make a purchase. Meanwhile, Accounts as Campaign Members lets companies target a total account straight even if there aren’t any contacts for the account. <...

Read More