Market Location

ACCOUNT-BASED DATA

Customer Experience Professionals Association | February 28, 2022

The Customer Experience Professionals Association (CXPA) has announced an ambitious 2022 plan of work, supported by more than two hundred volunteers across the globe. Founded just eleven years ago, CXPA now has members in over sixty countries who share a passion for helping organizations design and deliver experiences that meet or exceed customer expectations. CXPA defines customer experience as “the perception that customers have of an organization - one that is formed based on interactio...

ACCOUNT MANAGEMENT

Terminus | October 27, 2020

Terminus, the leading account-based marketing platform, today released its fifth annual State of ABM Report. The 2020 report uncovered that Covid-19 spurred rapid ABM adoption, an increase in scope and investment in existing account-based programs, and that ABM is critical to customer retention and expansion efforts, among other key findings. This year’s State of ABM Report surveyed more than 310 respondents with over 76 percent representing marketing practitioners. The report found...

PROGRAMMATIC ABM

6sense | April 21, 2022

On April 20, 6sense announced its platform ‘6sense Revenue AI’ and previewed other innovative products that strengthens its leadership position in the market. The platform eliminates the guesswork that revenue teams rely on by using the power of AI across buyer journeys. It will allow users to offer a better customer experience and to produce a high-quality pipeline that will ultimately likely convert to revenue. "Every business wants to generate rev...

6sense | July 21, 2020

6sense, the leading Account Engagement Platform, today announced Native Retargeting, which enables 6sense customers to programmatically serve display ads to all website visitors or visitors from target accounts. With this release, 6sense now delivers the most comprehensive and accurate account-based advertising capabilities in the market. Like 6sense’s suite of display advertising capabilities, Native Retargeting is entirely self-service and uses the platform’s integrated inte...