Marketing Land

Marketing Land | October 21, 2016

He said. She said. ProPublica is taking Google to task for privacy policy changes that combine web browsing data and user profiles for greater ads personalization. The changes were originally introduced in June, at which time we reported on them. My article then focused on the opt-in dimension of ads personalization: In parallel with My Activity, Google is introducing “Ads Personalization.” This is an evolution of the older “Ads Preferences Manager” and newer “ad se...

Marketing Land | October 20, 2017

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.Accelerated Mobile Pages aren’t just for publishers! Contributor Damian Rollison presents an agency case study showing improved performance for local pages after implementing AMP.Google updated the look of ad extensions back in August. Columnist and Googler Matt Lawson runs down how you can take full advantage of that refreshed look....

Marketing Land | October 04, 2016

Account-based marketing is the new black for B2B marketers, who are leveraging the strategy at nearly every stage of the buying cycle to attract and engage targeted prospects. It’s an effective way to grow sales and speed up the cycle using data from both first- and third-party sources. However, B2B marketers are missing a huge opportunity with ABM: retaining, engaging and upselling current customers. The beauty of ABM is that it allows companies to focus on accounts, rather than leads. Th...

Miracle Digital Hong Kong | Digital Transformation Agency | January 21, 2020

We are glad to announce Miracle – Digital Marketing and Transformation Agency Hong Kong is here to serve. The essential challenge now lies in Hong Kong enterprises’ reluctance to transform themselves into a digital organization – with barriers being organizational as much as psychological inertia. So just how important is digital transformation? Digital transformation can boost the bottom line by more than 50% over the next five years for companies that pu...