Marketing Nutz

ABM ACCOUNTS

MRP, MarTech Breakthrough | August 13, 2021

MRP Prelytix, the only enterprise-class predictive ABM platform, today announced its selection as the “Best Overall Account-Based Marketing Solution” by leading market intelligence organization MarTech Breakthrough. This is the third year in a row that MRP has received top honors based on the platform’s unique ability to support global enterprises in achieving high-performance conversion, pipeline velocity, and revenue in complex operating environments. “MR...

Sendoso | August 10, 2020

Gifting platform Sendoso has added two new features to its platform Address Confirmation and Sendoso Choice. These features aim to help businesses engage their customers throughout the buyer’s journey to drive revenue, engagement and personalization in their gifting processes. The new features are designed to enable users to drive revenue and support smaller businesses by personalizing the gifts they send and confirming or changing the address based on their location. The Add...

LeadSift | June 05, 2020

LeadSift Partners with MetaData.io to Help B2B Marketers Run ABM Campaigns Without IP Matching. LeadSift’s Intent Data stream helps B2B Marketers Identify Contacts and Accounts indicating intent signals by mining pub...

ACCOUNT BASED EXECUTION

Demandbase | June 09, 2022

Demandbase announced the newly launched Demandbase Data (D2) Labs. D2 Labs was created to drive business data innovation and help organizations adopt Account Intelligence. Customers may now work directly with Demandbase's data professionals and data scientists to transform their incomplete, unactionable data into insights that generate money. ICPaaS and similar services offer tailored "data as a service" to assist businesses in identifying the best accounts within th...