Marketing Nutz

Core ABM

RollWorks | June 17, 2022

Account-based marketing platform RollWorks, a division of NextRoll, today celebrated continued momentum across its platform as the ABM leader high-growth companies rely on to accelerate revenue. The company announced significant enhancements to features of its Site Visitor API that further advances the incorporation of account-level insight into web content personalization. RollWorks now supports LiveRamp's identifier, RampID™ across channels, as it continues to shore up...

Account Based Data

PR Newswire | May 16, 2023

Catapulting off its extraordinary organic success, Intentsify, the pioneer in next-generation precision buyer-intent intelligence and intent activation solutions, today announced formal operational expansion into APAC. Intentsify combines the latest AI technologies with advanced intent-derivation methods to deliver precision intent: the first and only intent data solution using natural language processing (NLP) to calibrate intent models precisely to companies' unique busine...

Account Based Data

The Manomet Current | June 14, 2021

As the industry is growing in popularity, the demand for buyer intent data tools is expected to increase dramatically. The two main factors, such as market revenue and market size, are examined to study the expanding market. With Covid-19’s high impact, companies in this industry are now highly relying on technology, which would help them sustain market position and gain enough market values. Also, B2B buyer intent data tools have been used worldwide to enhance sales convers...

Account Based Data

ActiveCampaign | December 14, 2021

On the heels of announcing Sales Engagement Automation, ActiveCampaign, the leader in customer experience automation (CXA), is continuing to realize its Customer Success Commitment by releasing an array of new and updated features and functionality to ensure every size B2B (business-to-business) organization can make 2022 their strongest year yet. At least 80% of B2B buyers expect a buying experience like that of a B2C customer, proving the importance of 1:1 experiences for all ty...