Marketing Republic UK

ACCOUNT-BASED DATA

ISG | February 04, 2022

Information Services Group (ISG) has launched a research study to examine MarTech providers, which are helping firms adapt to changes in consumer behavior triggered by the COVID-19 pandemic. The results of this study will be published in a comprehensive ISG Provider Lens™ report called MarTech Service Providers 2022. It is scheduled to be released in June. It will cover companies offering a varied range of services and technologies to assist companies in digital marketing, i...

ABM ACCOUNTS

Metaverse, Facebook | November 03, 2021

Wondering what the metaverse really is? Let's make it simple! "Think of Metaverse as the internet brought to life" Mark Zuckerberg described it as a 'virtual environment' you can enter instead of just looking at the screen. Arguably, Facebook's latest move can be the biggest thing that...

BUYER INTENT DATA

PathFactory, 6sense | September 08, 2021

Today PathFactory and 6sense announced they are strengthening their integration to incorporate PathFactory’s content intelligence into 6sense’s intent data to give B2B marketers access to smarter predictive models. This new bi-directional, closed-loop integration passes first-party content signals from PathFactory into 6sense, enhancing 6sense’s AI-powered model to provide deep buyer insights, enable advanced segmentation, and create more personalized customer ex...

ACCOUNT-BASED DATA

ActionIQ | September 28, 2021

ActionIQ, the leading Enterprise Customer Data Platform (CDP), today announced that PicPay, Brazil's largest payments application, has selected ActionIQ to deliver superior customer experience to its rapidly growing customer base. "As PicPay continues its enormous growth trajectory, it's critical for us to enhance customer experience and strengthen customer loyalty," said Gui Telles, Chief Marketing Officer (CMO) and Chief Strategy Officer (CSO) at PicPay.&...