MarketingProfs

MarketingProfs | November 07, 2017

It wasn't so long ago that B2B marketing was all about renting lists and banging on doors to reach the CEO. Sales reps, with some help from marketers, would call, email, or golf with executives to try to start the long, slow sales cycle....

Miracle Digital Hong Kong | Digital Transformation Agency | January 21, 2020

We are glad to announce Miracle – Digital Marketing and Transformation Agency Hong Kong is here to serve. The essential challenge now lies in Hong Kong enterprises’ reluctance to transform themselves into a digital organization – with barriers being organizational as much as psychological inertia. So just how important is digital transformation? Digital transformation can boost the bottom line by more than 50% over the next five years for companies that pu...

Marketingprofs | January 21, 2016

Over the past decade, inbound marketing has become one of the most important forms of B2B demand generation. But as inbound marketing approaches middle age in Internet years, some wrinkles are appearing. Is account-based marketing (ABM) a better alternative, at least for some B2B companies? The inbound approach has many good things going for it, which is why it has become very popular. It maps well with how people research and buy today: they search on Google for information, share useful or ent...

MRP | January 16, 2020

MRP Prelytix, the only enterprise class predictive ABM platform, has appointed Garry Dawson as Senior Vice President of Global ABM. Dawson will lead MRP’s account based marketing services and will take on responsibility for managing all revenue-generating initiatives on behalf of MRP’s global ABM delivery team....