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Buyer Intent Data
TechTarget | June 28, 2021
TechTarget, Inc., the industry leader in B2B technological purchase intent data and services, said today that it has considerably increased the number of active accounts and account-level purchase intent accessible in its Priority EngineTM platform. The most recent update includes additional sources of intent data that are available directly in the platform, extending marketing and sales access, and insights into critical buying considerations of important clients to achieve impro...
LeadAngel | July 07, 2020
Tech-savvy, B2B enterprises are increasingly adopting technology for sales and marketing. As Marketing Automation and CRM tools continue to improve, so are marketing and sales business strategies. There has been a very visible shift from batch and blast marketing to more targeted, context-based marketing and sales. Marketo has been a leader in the Marketing Automation space for almost a decade now. It has been observed that Account-Based Marketing (aka ABM) has been embraced by various customers...
Account Based Data
Demandbase | November 17, 2022
Demandbase, the Smarter GTM™ company for B2B brands, today announced native, bidirectional integrations with Microsoft Dynamics 365 and HubSpot CRM. This integration enables customers to use their CRM of choice to hit their revenue goals with zero waste, by identifying, engaging, and focusing their resources on accounts and prospects who are most likely to buy. Dynamics 365 and HubSpot customers will now be able to push their CRM data into Demandbase One to inform and automa...
Sendoso | February 04, 2020
Sendoso has secured $40 million in a Series B funding round led by Oak HC/FT, bringing the company's amount raised to $54.1 million. The company said it will use these funds for continued product innovation, market expansion and team growth. Additionally, Oak HC/FT's Allen Miller and Sendoso COO Michelle Palleschi will join Sendoso's Board of Directors. Sendoso aims to help companies incorporate digital and physical sending strategies into their go-to-market programs....
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