WELCOME TO The ABM REPORT
Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...
ACCOUNT BASED DATA
Acquia | December 28, 2022
Customer data platforms (CDPs) can manage data from online and offline interactions, web and mobile devices, and third-party data providers. Data integration, enrichment, management, and analytics help businesses create targeted marketing campaigns, personalize customer interactions, and optimize the customer journey.
CDPs are used by marketing, customer experience, data scientists, and analysts and are often integrated with CRM systems. They're popular with businesses looki...
Merkle | September 01, 2020
Merkle, a data-driven performance marketing agency, introduced its collective of five industry-leading B2B companies. Merkle B2B is a strategic integration designed to deliver B2B brand creation and activation on a global scale, allowing marketers to enable end-to-end business marketing solutions. The new agency will combine more than a thousand artists, data scientists, media gurus, technologists and innovators who have already served more than one hundred B2B clients....
ACCOUNT BASED ANALYTICS
Terminus | March 09, 2022
On March 8, Terminus announced a new ABM course and certification program titled ‘The Account-Based Strategy Certification: Fundamentals’. The program is designed to assist B2B marketers in creating strategic ABM roadmaps. It will enable go-to-market teams to build a business case for ABM, confidently implement their first ABM program, or scale and improve their existing ABM program.
“Every day, we come across experienced marketers who say they have...
ACCOUNT BASED EXECUTION
Cvent, ID.me | December 23, 2021
Cvent, a market-leading meetings, events, and hospitality technology provider, today announced that it has partnered with ID.me, the leading secure digital identity network, to bring seamless health, testing, and vaccine status verifications to hybrid and in-person events in the United States.
Cvent Health Check, powered by ID.me, is a user-friendly solution that allows event planners to implement a secure method of verifying attendee health status in just a few simple steps. By c...
BUYER INTENT DATA
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