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Marketo | February 26, 2020
Marketo’s February 2020 release notes highlight several key feature updates to its account-based marketing (ABM) tools and Core Marketo Engage platform that will impact marketing and sales users. The majority of the core feature updates are the result of enhancements made to Marketo’s API Calls capability as part of its efforts to improve platform stability and integrations. Marketo also shared plans for the launch of the Marketo Success Center next quarter to support customer enable...
Account Based Data, Buyer Intent Data
PRnewswire | May 10, 2023
Demandbase, the Smarter GTM™ company that helps B2B organizations hit their revenue goals, today announced it has been recognized as a Representative Vendor in this year's Gartner® Market Guide for Revenue Data Solutions. To us, being recognized in this Market Guide for a second year signifies Demandbase's commitment to delivering depth, breadth, variety, and the highest quality B2B data in the market. "We're known for our go-to-market platform, but at...
Account Based Execution
True Influence | March 09, 2020
True Influence®, a provider of intent-based marketing, sales and demand generation solutions, ended 2019 with 25 consecutive profitable quarters and 111% increase in international revenue growth over 2018, according to company officials. “We are committed to providing our customers with the best solutions available to streamline their sales and marketing efforts, improving their success rate and increasing revenue,” said Brian Giese, CEO of True Influence, in a statement. “...
Account Based Data
Forrester | April 19, 2023
Forrester (Nasdaq: FORR) today announced the full conference agenda for its CX North America event being held in Nashville, Tennessee, and digitally, June 13–15, 2023. Digital consumers are dictating the pace of business. To accelerate digital innovation to better meet customers’ evolving expectations, B2C organizations must align key functions — including customer experience (CX), marketing, and digital — around customer value. According to Forrester, firms with hi...
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