Mediablaze

ABM ACCOUNTS

Madison Logic | May 05, 2022

Madison Logic, the leading global digital Account Based Marketing (ABM) platform, announces a new LinkedIn Audiences integration as the latest release of Journey Acceleration within the ML Platform. The integration allows marketers to seamlessly share lists of accounts from ML Insights to LinkedIn Campaign Manager to be used for LinkedIn ad targeting and unify their ABM strategy across multiple channels to increase account engagement and accelerate the sales cycle. With the new Jo...

CORE ABM

Demandbase | April 25, 2022

Demandbase, the Smarter GTM™ company for B2B brands, today announces the results of its commissioned Total Economic Impact™(TEI) Study conducted by Forrester Consulting. The study's goal is to help enterprise organizations understand the costs, business benefits, and potential return on investment (ROI) they may realize by deploying Demandbase ABX and Advertising Clouds. With the analysis based on a $200 million, 650-employee composite organization, Forrester found that Demandbas...

ACCOUNT-BASED DATA

IDG Communications, Selling Simplified | February 11, 2022

IDG Communications, Inc. (IDG) today announced that it has acquired Selling Simplified, a marketing-as-a-Service (MaaS) platform. This acquisition makes IDG one of the largest providers of B2B technology across the world. Selling Simplified provides lead generation products, data services, and analytics. For the past few years, IDG has worked towards evolving its network of editorial brands to include an integrated marketing and lead generation technology platform. With this acqui...

CORE ABM

MRP, Quadrant Knowledge Solutions | May 27, 2022

On May 26, Quadrant Knowledge Solutions announced that it had named MRP Prelytix a 2022 technology leader in the global SPARK Matrix analysis of the ABM platform market for the current year. MRP is the only enterprise-class account-based sales and marketing solution recognized for its technological excellence and customer impact. The platform eases complex and mature ABM programs globally for enterprise-level B2B sales and marketing organizations. MRP’s clients include large...