Mediablaze

ABM ACCOUNTS

Bombora | April 21, 2021

By now, We think we've all realized that customers who have a positive experience are more likely to not only order more but also to tell their friends and coworkers about it. With the lack of physical events in the last year, technology has stepped in to fill the gap, in some cases eliminating in-person interactions. Many people may find this current dynamic to be very transactional, as it is mostly price-driven to make a short-term transaction with customers. With more self-...

ABM ACCOUNTS, TARGETED ACCOUNT STRATEGY

Transmission | November 05, 2021

Transmission is excited to announce its status as a certified Drift Solutions Partner. The partnership is set to expand Transmission’s already broad service offering to bring Drift functionality to client campaigns. Drift is a Conversational Marketing and Sales platform that delivers engagement in real-time to deliver an increase in leads, an accelerated sales pipeline, and an improved buying experience. As one of the first ten agencies worldwid...

ACCOUNT BASED DATA

Intentsify, BV Investment Partners | December 20, 2021

On Dec. 16, middle market private equity firm BV Investment Partners (BV) announced that they are making a strategic investment in Intentsify, an intent data software and solutions provider that helps businesses grow. Co-founded by Mike Kelly, Eric Belcher, Marc Laplante, and Ed Laplante in 2018, Intentsify offers Intent Activation™ platform that tackles account-based marketing and sales strategies for more than a hundred B2B Fortune 500 businesses and high-growth middle-mar...

ACCOUNT BASED DATA

Madison Logic | June 08, 2022

On June 7, Madison Logic announced that it was named a Technology Leader by Quadrant Knowledge Solutions, a global advisory and consulting firm, in its 2022 SPARK Matrix analysis of the global ABM market. “Successful enterprise marketers leverage account-based strategies to accelerate growth,” said Tom O’Regan, CEO of Madison Logic. “Successful enterprise marketers leverage account-based strategies to accelerate growth,&rdq...