Metric Theory

metrictheory.com

Metric Theory is a performance digital marketing agency with offices in San Francisco, New York City, Denver, and Orange County. We've managed $500MM+ in ad spend for clients like GoFundMe, Carvana, Too Faced, Personal Capital, and more than 400 others. We work with companies of all shapes and sizes, and specialize in driving results for B2B technology companies, direct-to-consumer brands, consumer app companies, large ecommerce sites, and fast growing start-ups. Every client is paired with a specialized strategist familiar with their unique industry and business challenges. We speak your language.

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Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

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BUYER INTENT DATA

BUYER INTENT DATA TOOLS MARKET 2020 DATA ANALYSIS BY TOP COUNTRIES BY INDUSTRY TRENDS, SIZE, SHARE, AND OTHER ELEMENTS BY 2025

Market Study Report | July 13, 2021

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The recently released Buyer Intent Data Tools market report sheds light on industry segments, the competitive landscape, regional expansion, and critical characteristics such as revenue, production, consumption, and Covid-19 footprint. The Buyer Intent Data Tools market business intelligence research compiles important trends across the competitive and geographical landscape that is expected to influence the industry's growth trajectory in the future years. Furthermore...

Read More

ABM ACCOUNTS

ROLLWORKS HELPS HUBSPOT USERS TO INCREASE SALES IMPACT

RollWorks | June 29, 2022

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RollWorks, a leading account-based marketing platform and a division of NextRoll reaffirmed its commitment to adding more utility for HubSpot users. Sales Insights for HubSpot is a new ABM tool that utilizes data science to increase account engagement signals that help B2B marketers and sales teams prioritize and drive opportunities. "There's a difference between 'pipeline' and 'pipedream.' I prefer the former," said Shawn Cook, VP of Sa...

Read More

ABM ACCOUNTS

ZOOMINFO APPOINTS ALISON GLEESON TO BOARD OF DIRECTORS

ZoomInfo | July 05, 2022

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ZoomInfo (NASDAQ: ZI), a global leader in modern go-to-market software, data, and intelligence, today announced the appointment of Alison Gleeson to its Board of Directors, effective July 1, 2022. She was previously the SVP of Americas at Cisco, where she led nearly 9,000 employees and was responsible for more than $25 billion in annual sales. “There are few people in the world with the go-to-market experience and expertise that Alison has,&rdquo...

Read More

ABM ACCOUNTS

TERMINUS REPORT FINDS EUROPEAN COMPANIES EAGER TO ADOPT ACCOUNT-BASED PRACTICES

Terminus | September 24, 2021

news image

Terminus, the only account-based engagement platform built to deliver more pipeline and revenue through multi-channel account-based marketing (ABM), today released its first-ever ‘State of ABM in Europe’ report. The 2021 study uncovered that while US marketers are more advanced, there’s tremendous interest in adopting account-based practices by European companies, among other key findings. The newly released report was conducted in partnership with England-based ...

Read More
news image

BUYER INTENT DATA

BUYER INTENT DATA TOOLS MARKET 2020 DATA ANALYSIS BY TOP COUNTRIES BY INDUSTRY TRENDS, SIZE, SHARE, AND OTHER ELEMENTS BY 2025

Market Study Report | July 13, 2021

The recently released Buyer Intent Data Tools market report sheds light on industry segments, the competitive landscape, regional expansion, and critical characteristics such as revenue, production, consumption, and Covid-19 footprint. The Buyer Intent Data Tools market business intelligence research compiles important trends across the competitive and geographical landscape that is expected to influence the industry's growth trajectory in the future years. Furthermore...

Read More
news image

ABM ACCOUNTS

ROLLWORKS HELPS HUBSPOT USERS TO INCREASE SALES IMPACT

RollWorks | June 29, 2022

RollWorks, a leading account-based marketing platform and a division of NextRoll reaffirmed its commitment to adding more utility for HubSpot users. Sales Insights for HubSpot is a new ABM tool that utilizes data science to increase account engagement signals that help B2B marketers and sales teams prioritize and drive opportunities. "There's a difference between 'pipeline' and 'pipedream.' I prefer the former," said Shawn Cook, VP of Sa...

Read More
news image

ABM ACCOUNTS

ZOOMINFO APPOINTS ALISON GLEESON TO BOARD OF DIRECTORS

ZoomInfo | July 05, 2022

ZoomInfo (NASDAQ: ZI), a global leader in modern go-to-market software, data, and intelligence, today announced the appointment of Alison Gleeson to its Board of Directors, effective July 1, 2022. She was previously the SVP of Americas at Cisco, where she led nearly 9,000 employees and was responsible for more than $25 billion in annual sales. “There are few people in the world with the go-to-market experience and expertise that Alison has,&rdquo...

Read More
news image

ABM ACCOUNTS

TERMINUS REPORT FINDS EUROPEAN COMPANIES EAGER TO ADOPT ACCOUNT-BASED PRACTICES

Terminus | September 24, 2021

Terminus, the only account-based engagement platform built to deliver more pipeline and revenue through multi-channel account-based marketing (ABM), today released its first-ever ‘State of ABM in Europe’ report. The 2021 study uncovered that while US marketers are more advanced, there’s tremendous interest in adopting account-based practices by European companies, among other key findings. The newly released report was conducted in partnership with England-based ...

Read More