WELCOME TO The ABM REPORT
Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...
Thesis | October 26, 2020
Thesis, an award-winning digital agency, accelerates its growth with the strategic acquisition of the assets of Bonfire Marketing, a digital content marketing agency specializing in account-based marketing (ABM) for technology clients. The deal includes the client acquisition of a Silicon Valley-based, Fortune 100 information technology company that has been leveraging Bonfire Marketing’s ABM services for several years, thus expanding Thesis’s client portfolio and full-service digita...
Demandbase | September 18, 2023
Demandbase secures 62 leadership positions in G2's Fall report categories, reaffirming its commitment to B2B excellence and innovation.
The company achieves the top spot in 12 reports and ranks among the top three in 56, highlighting the success of its AI-powered solutions in driving revenue objectives.
Demandbase makes its debut in regional Grid reports for the...
Account Based Data
True Influence | June 21, 2021
True Influence, a marketing and sales solutions provider, puts out its domestic and international contact data for B2B marketers. It is extending 80 million verified professional contacts in its Marketing Cloud. This enables customers to encompass the value of their True Influence campaigns by supplementing the leads delivered with additional intent-driven contacts at the same business-targeted companies.
In a statement, Brian Giese, CEO of True Influence, said, “We created ...
Account Based Analytics
Center for Exhibition Industry Research | December 28, 2021
The Center for Exhibition Industry Research (CEIR) recently released its first report titled ‘Report One: Marketing Channel Mix During Pandemic and Outlook Moving Forward for Brand Marketers That Exhibit at B2B Exhibitions’ from its latest research series, Omnichannel Marketing Insights. This research series focuses on omnichannel practices when the pandemic shuts down the B2B exhibition industry in mid-March 2020. It also highlights the plans for 2022, benchmarks on the marketing ch...
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