Metric Theory

metrictheory.com

Metric Theory is a performance digital marketing agency with offices in San Francisco, New York City, Denver, and Orange County. We've managed $500MM+ in ad spend for clients like GoFundMe, Carvana, Too Faced, Personal Capital, and more than 400 others. We work with companies of all shapes and sizes, and specialize in driving results for B2B technology companies, direct-to-consumer brands, consumer app companies, large ecommerce sites, and fast growing start-ups. Every client is paired with a specialized strategist familiar with their unique industry and business challenges. We speak your language.

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DIGITAL WAVE TECHNOLOGY EARNS CUSTOMER EXPERIENCE MARKETING AUTOMATION AWARD

Digital Wave Technology | January 24, 2023

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On January 23, 2023, The Best Customer Experience Marketing Automation award was presented to Digital Wave Technology at the annual Vendors in Partnership (VIP) Awards held at Gotham Hall in New York City. The PIM/PXM/AI solution provider was selected based on votes from the general public and a team of impartial judges. The VIP Awards are a celebration of the solution providers that fuel the retail industry. In addition to providing exceptional solutions, recognized organizatio...

Read More

ACCOUNT BASED DATA

RETENTION CLOUD LEADER CLEVERTAP NAMES FORMER FRESHWORKS CRO SIDHARTH MALIK AS GLOBAL CEO

CleverTap | November 26, 2021

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CleverTap, the world's leading user engagement and retention cloud, has expanded its core leadership with the appointment of Sidharth Malik as global CEO. The announcement comes as CleverTap accelerates its international growth and builds new capabilities to help digital consumer brands increase their customer retention and foster lifetime value. Malik is a proven leader with a distinguished track record of building and leading dynamic organizations in competitive markets. For...

Read More

REUTERS EVENTS LAUNCHES STRATEGIC MARKETING USA SETTING THE FUTURE OF MARKETING

Reuters Events | July 14, 2020

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Reuters Events are making waves in the virtual events space with their newest board level meeting uniting the world’s most influential CMOs to set benchmarks, showcase innovation, and map the future of marketing. With a huge focus on interactivity, this meeting is set to be a 2020 must-attend. Reuters Events have launched Strategic Marketing USA (Nov 5-6, Online & On-Demand), another edition to their strategic series of board level meetings. Rather than discussing the ho...

Read More

ACCENTURE ACQUIRES CREATIVEDRIVE TO HELP CLIENTS REINVENT CONTENT CREATION ON DIGITAL AND COMMERCE CHANNELS

Accenture | August 17, 2020

news image

Accenture (NYSE: ACN) has acquired CreativeDrive, a global, tech-driven content production company that simplifies, automates and scales the creative asset production process. Terms of the transaction were not disclosed. The acquisition of CreativeDrive which helps brands meet the ever-increasing pace of digital and commerce channel activation will complement Accenture’s existing content, digital marketing, media and commerce service offerings. CreativeDrive’s client roster includes ...

Read More
news image

ACCOUNT BASED DATA

DIGITAL WAVE TECHNOLOGY EARNS CUSTOMER EXPERIENCE MARKETING AUTOMATION AWARD

Digital Wave Technology | January 24, 2023

On January 23, 2023, The Best Customer Experience Marketing Automation award was presented to Digital Wave Technology at the annual Vendors in Partnership (VIP) Awards held at Gotham Hall in New York City. The PIM/PXM/AI solution provider was selected based on votes from the general public and a team of impartial judges. The VIP Awards are a celebration of the solution providers that fuel the retail industry. In addition to providing exceptional solutions, recognized organizatio...

Read More
news image

ACCOUNT BASED DATA

RETENTION CLOUD LEADER CLEVERTAP NAMES FORMER FRESHWORKS CRO SIDHARTH MALIK AS GLOBAL CEO

CleverTap | November 26, 2021

CleverTap, the world's leading user engagement and retention cloud, has expanded its core leadership with the appointment of Sidharth Malik as global CEO. The announcement comes as CleverTap accelerates its international growth and builds new capabilities to help digital consumer brands increase their customer retention and foster lifetime value. Malik is a proven leader with a distinguished track record of building and leading dynamic organizations in competitive markets. For...

Read More
news image

REUTERS EVENTS LAUNCHES STRATEGIC MARKETING USA SETTING THE FUTURE OF MARKETING

Reuters Events | July 14, 2020

Reuters Events are making waves in the virtual events space with their newest board level meeting uniting the world’s most influential CMOs to set benchmarks, showcase innovation, and map the future of marketing. With a huge focus on interactivity, this meeting is set to be a 2020 must-attend. Reuters Events have launched Strategic Marketing USA (Nov 5-6, Online & On-Demand), another edition to their strategic series of board level meetings. Rather than discussing the ho...

Read More
news image

ACCENTURE ACQUIRES CREATIVEDRIVE TO HELP CLIENTS REINVENT CONTENT CREATION ON DIGITAL AND COMMERCE CHANNELS

Accenture | August 17, 2020

Accenture (NYSE: ACN) has acquired CreativeDrive, a global, tech-driven content production company that simplifies, automates and scales the creative asset production process. Terms of the transaction were not disclosed. The acquisition of CreativeDrive which helps brands meet the ever-increasing pace of digital and commerce channel activation will complement Accenture’s existing content, digital marketing, media and commerce service offerings. CreativeDrive’s client roster includes ...

Read More

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Events

C-Suite On Deck

Responsive image

Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

Contact Us