Metric Theory

metrictheory.com

Metric Theory is a performance digital marketing agency with offices in San Francisco, New York City, Denver, and Orange County. We've managed $500MM+ in ad spend for clients like GoFundMe, Carvana, Too Faced, Personal Capital, and more than 400 others. We work with companies of all shapes and sizes, and specialize in driving results for B2B technology companies, direct-to-consumer brands, consumer app companies, large ecommerce sites, and fast growing start-ups. Every client is paired with a specialized strategist familiar with their unique industry and business challenges. We speak your language.

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Core ABM

THESIS ACCELERATES GROWTH WITH ACQUISITION OF BONFIRE MARKETING ASSETS

Thesis | October 26, 2020

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Thesis, an award-winning digital agency, accelerates its growth with the strategic acquisition of the assets of Bonfire Marketing, a digital content marketing agency specializing in account-based marketing (ABM) for technology clients. The deal includes the client acquisition of a Silicon Valley-based, Fortune 100 information technology company that has been leveraging Bonfire Marketing’s ABM services for several years, thus expanding Thesis’s client portfolio and full-service digita...

Read More

Core ABM

DEMANDBASE LEADS G2'S FALL 2023 REPORTS WITH 62 LEADERSHIP POSITIONS

Demandbase | September 18, 2023

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Demandbase secures 62 leadership positions in G2's Fall report categories, reaffirming its commitment to B2B excellence and innovation. The company achieves the top spot in 12 reports and ranks among the top three in 56, highlighting the success of its AI-powered solutions in driving revenue objectives. Demandbase makes its debut in regional Grid reports for the...

Read More

Account Based Data

TRUE INFLUENCE EXTENDS 80 MILLION VERIFIED CONTACTS TO B2B MARKETERS

True Influence | June 21, 2021

news image

True Influence, a marketing and sales solutions provider, puts out its domestic and international contact data for B2B marketers. It is extending 80 million verified professional contacts in its Marketing Cloud. This enables customers to encompass the value of their True Influence campaigns by supplementing the leads delivered with additional intent-driven contacts at the same business-targeted companies. In a statement, Brian Giese, CEO of True Influence, said, “We created ...

Read More

Account Based Analytics

CEIR RELEASES THE FIRST REPORT IN THE OMNICHANNEL MARKETING INSIGHT SERIES

Center for Exhibition Industry Research | December 28, 2021

news image

The Center for Exhibition Industry Research (CEIR) recently released its first report titled ‘Report One: Marketing Channel Mix During Pandemic and Outlook Moving Forward for Brand Marketers That Exhibit at B2B Exhibitions’ from its latest research series, Omnichannel Marketing Insights. This research series focuses on omnichannel practices when the pandemic shuts down the B2B exhibition industry in mid-March 2020. It also highlights the plans for 2022, benchmarks on the marketing ch...

Read More
news image

Core ABM

THESIS ACCELERATES GROWTH WITH ACQUISITION OF BONFIRE MARKETING ASSETS

Thesis | October 26, 2020

Thesis, an award-winning digital agency, accelerates its growth with the strategic acquisition of the assets of Bonfire Marketing, a digital content marketing agency specializing in account-based marketing (ABM) for technology clients. The deal includes the client acquisition of a Silicon Valley-based, Fortune 100 information technology company that has been leveraging Bonfire Marketing’s ABM services for several years, thus expanding Thesis’s client portfolio and full-service digita...

Read More
news image

Core ABM

DEMANDBASE LEADS G2'S FALL 2023 REPORTS WITH 62 LEADERSHIP POSITIONS

Demandbase | September 18, 2023

Demandbase secures 62 leadership positions in G2's Fall report categories, reaffirming its commitment to B2B excellence and innovation. The company achieves the top spot in 12 reports and ranks among the top three in 56, highlighting the success of its AI-powered solutions in driving revenue objectives. Demandbase makes its debut in regional Grid reports for the...

Read More
news image

Account Based Data

TRUE INFLUENCE EXTENDS 80 MILLION VERIFIED CONTACTS TO B2B MARKETERS

True Influence | June 21, 2021

True Influence, a marketing and sales solutions provider, puts out its domestic and international contact data for B2B marketers. It is extending 80 million verified professional contacts in its Marketing Cloud. This enables customers to encompass the value of their True Influence campaigns by supplementing the leads delivered with additional intent-driven contacts at the same business-targeted companies. In a statement, Brian Giese, CEO of True Influence, said, “We created ...

Read More
news image

Account Based Analytics

CEIR RELEASES THE FIRST REPORT IN THE OMNICHANNEL MARKETING INSIGHT SERIES

Center for Exhibition Industry Research | December 28, 2021

The Center for Exhibition Industry Research (CEIR) recently released its first report titled ‘Report One: Marketing Channel Mix During Pandemic and Outlook Moving Forward for Brand Marketers That Exhibit at B2B Exhibitions’ from its latest research series, Omnichannel Marketing Insights. This research series focuses on omnichannel practices when the pandemic shuts down the B2B exhibition industry in mid-March 2020. It also highlights the plans for 2022, benchmarks on the marketing ch...

Read More

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Events

C-Suite On Deck

Responsive image

Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

Contact Us