Metric Theory

BUYER INTENT DATA

Market Study Report | July 13, 2021

The recently released Buyer Intent Data Tools market report sheds light on industry segments, the competitive landscape, regional expansion, and critical characteristics such as revenue, production, consumption, and Covid-19 footprint. The Buyer Intent Data Tools market business intelligence research compiles important trends across the competitive and geographical landscape that is expected to influence the industry's growth trajectory in the future years. Furthermore...

ABM ACCOUNTS

RollWorks | June 29, 2022

RollWorks, a leading account-based marketing platform and a division of NextRoll reaffirmed its commitment to adding more utility for HubSpot users. Sales Insights for HubSpot is a new ABM tool that utilizes data science to increase account engagement signals that help B2B marketers and sales teams prioritize and drive opportunities. "There's a difference between 'pipeline' and 'pipedream.' I prefer the former," said Shawn Cook, VP of Sa...

ABM ACCOUNTS

ZoomInfo | July 05, 2022

ZoomInfo (NASDAQ: ZI), a global leader in modern go-to-market software, data, and intelligence, today announced the appointment of Alison Gleeson to its Board of Directors, effective July 1, 2022. She was previously the SVP of Americas at Cisco, where she led nearly 9,000 employees and was responsible for more than $25 billion in annual sales. “There are few people in the world with the go-to-market experience and expertise that Alison has,&rdquo...

ABM ACCOUNTS

Terminus | September 24, 2021

Terminus, the only account-based engagement platform built to deliver more pipeline and revenue through multi-channel account-based marketing (ABM), today released its first-ever ‘State of ABM in Europe’ report. The 2021 study uncovered that while US marketers are more advanced, there’s tremendous interest in adopting account-based practices by European companies, among other key findings. The newly released report was conducted in partnership with England-based ...