Metrics Media

CORE ABM

Demandbase | April 25, 2022

On April 20, Demandbase announced the results of the Total Economic Impact Study that it commissioned Forrester Consulting to conduct. The study aimed to help enterprise organizations to understand the business benefits, costs, and potential return on investment by using Demandbase ABX and Advertising Clouds. The analysis was based on a $200 million, 650- employee organization. Through the study, it was found that Demandbase delivered an ROI as high as 367% in three years with a n...

CORE ABM

Terminus | June 17, 2021

Atlanta-based Terminus is continuing its expansion into the Europe, Middle East and Africa (EMEA) market. The marketing technology company hired tech veteran Gavin Dimmock as vice president and general manager of EMEA. Gavin Dimmock will be accountable for the company's first international office opening and operations in London. Dimmock will bring innumerable opportunities to Terminus. On this new venture Gavin Dimmock, GM of EMEA at Terminus, said, “Progressive marketi...

ACCOUNT-BASED DATA

Market Research Intellect | June 08, 2021

The emerging ABM trends encourage state-of-the-art decision-making information to help businesses make a better investment when adopting ABM strategies for their marketing purposes. The main drivers and opportunities of the Account-Based Advertising Software are enabling decision-makers to evaluate their investments better. By rendering the most up-to-date market data in the industry with ABM, businesses get a much clearer perspective on the actual market situation, trends, and fu...

LinkedIn | August 13, 2020

LinkedIn has launched new updates to its Sales Navigator solution, with the intent to provide insight and simplify activities that allow businesses to build and maintain new and existing relationships with accounts and prospects virtually. The new Sales Navigator features are designed to assist marketers to optimize their buyer interactions, positioning businesses to adopt a buyer-first approach that improves the overall effectiveness of their outreach and selling efforts....