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Madison Logic | May 13, 2020
Madison Logic is ranked as both a Leader for Account Based Advertising and a High Performer for Marketing Account Intelligence. Madison Logic empowers B2B marketers to convert their best accounts faster by finding and ...
Account Based Data
Folloze, repliCMO | June 15, 2022
On June 15, Folloze announced that repliCMO was its newest alliance partner. The partnership will focus on B2B enterprises in the APAC region. The two companies will innovate on new B2B revenue solutions to help enterprises in APAC have a competitive edge in the new digital-first marketplace. The COVID-19 pandemic accelerated digital transformation and changed how B2B buying and selling works. To keep up with this change, marketing teams are now a bigger part of the lead-to-revenu...
Core ABM
Momentum | March 16, 2021
Tamsen Galloway, who brings over 20 years of involvement with B2B strategy, marketing, and tech, joins the association as General Manager and the US consulting lead. She joins Chris Hooper, VP of Growth and Partnerships, and Diane Borska, SVP of Competitive Intelligence, in the US leadership group at the development marketing experts who, throughout the previous 10 years, have driven the path in changing how complex worldwide associations go to the market and land their greatest v...
Terminus | October 01, 2021
Terminus, the only account-based engagement platform built to deliver more pipeline and revenue through multi-channel account-based marketing (ABM), today announced its acquisition of Zylotech and launched Terminus Customer Data Platform (CDP) to improve the accuracy of B2B go-to-market data. With the acquisition of Zylotech, Terminus is now the only ABM platform with a standalone CDP purpose-built for B2B. Terminus CDP enables customers to continuously cleanse go-to-market data a...
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