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ACCOUNT-BASED DATA

QUALTRICS ANNOUNCES NEW CUSTOMER EXPERIENCE SOLUTIONS TO ASSIST ORGANIZATIONS IN ATTRACTING CUSTOMERS AND INCREASING LOYALTY IN A POST-PANDEMIC ERA

April 05, 2021

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Qualtrics, the world's No. 1 Experience Management (XM) Platform and the creator of the XM category, today announced new solutions to make it much simpler for businesses to attract new clients and establish loyalty with current customers, quickly and at scale. The new solutions are simple to implement, allowing businesses to reduce time to value. The pandemic forced every organization to respond to unexpected changes in customer preferences, from how customers choose to commun...

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CORE ABM

MRP, THE ABM LEADER, APPOINTS A NEW CHIEF TECHNOLOGY OFFICER

April 26, 2021

news image

Pierre Custeau has been appointed Chief Technology Officer of MRP PrelytixTM, the first enterprise-class predictive ABM platform. Custeau is a seasoned technology executive with more than 20 years of experience in global product leadership with Oracle, Infor, and other companies. He previously served as Senior Vice President of Product at MRP. In his current position, he will be in charge of expanding MRP Prelytix to continue to equip enterprise marketers with the tools they need to break throug...

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ED MARSH TO SPEAK ON THIRD-PARTY INTENT DATA AND 360 DEGREE SINGLE CUSTOMER VIEW

January 23, 2020

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IntentData.io, Inc. today announces the Ed Marsh has been invited by customer data platform vendor BlueVenn to share insights on third- party intent data at their annual User Summit in Raleigh, NC January 27-28. The session, entitled “Best Practice: Using Intent Data to Identify, Personalize and Orchestrate” will explore how a CDP can empower marketing and sales to integrate multiple third-party data sets along with first-party and enrichment data to deliver a complex and actionable ...

Read More

ACCOUNT-BASED DATA

April 05, 2021

news image

QUALTRICS ANNOUNCES NEW CUSTOMER EXPERIENCE SOLUTIONS TO ASSIST ORGANIZATIONS IN ATTRACTING CUSTOMERS AND INCREASING LOYALTY IN A POST-PANDEMIC ERA

Qualtrics, the world's No. 1 Experience Management (XM) Platform and the creator of the XM category, today announced new solutions to make it much simpler for businesses to attract new clients and establish loyalty with current customers, quickly and at scale. The new solutions are simple to implement, allowing businesses to reduce time to value. The pandemic forced every organization to respond to unexpected changes in customer preferences, from how customers choose to commun...

Read More

CORE ABM

April 26, 2021

news image

MRP, THE ABM LEADER, APPOINTS A NEW CHIEF TECHNOLOGY OFFICER

Pierre Custeau has been appointed Chief Technology Officer of MRP PrelytixTM, the first enterprise-class predictive ABM platform. Custeau is a seasoned technology executive with more than 20 years of experience in global product leadership with Oracle, Infor, and other companies. He previously served as Senior Vice President of Product at MRP. In his current position, he will be in charge of expanding MRP Prelytix to continue to equip enterprise marketers with the tools they need to break throug...

Read More

January 23, 2020

news image

ED MARSH TO SPEAK ON THIRD-PARTY INTENT DATA AND 360 DEGREE SINGLE CUSTOMER VIEW

IntentData.io, Inc. today announces the Ed Marsh has been invited by customer data platform vendor BlueVenn to share insights on third- party intent data at their annual User Summit in Raleigh, NC January 27-28. The session, entitled “Best Practice: Using Intent Data to Identify, Personalize and Orchestrate” will explore how a CDP can empower marketing and sales to integrate multiple third-party data sets along with first-party and enrichment data to deliver a complex and actionable ...

Read More