Next State

BUYER INTENT DATA

G2, ZoomInfo | September 17, 2022

G2, the world's largest and most trusted software marketplace, today announced a new integration with ZoomInfo, a global leader in modern go-to-market software, data, and intelligence. Together, G2 and ZoomInfo enable mutual intent data customers to more effectively target, engage, and convert in-market software buyers. The integration helps sales and marketing teams align their activities against a targeted set of in-market decision-makers. "In 2022, the B2B industry is ...

ABM ACCOUNTS

True Influence | August 17, 2021

True Influence®, the technology leader of data-driven sales and marketing solutions, today announced that it has been selected for the third year running as the winner of the "Best Influencer Marketing Management Platform" award by the MarTech Breakthrough Awards Program, a leading market intelligence organization that recognizes the top companies, technologies and products in the global marketing, sales and advertising technology industry. "B2B marketing and sa...

TARGETED ACCOUNT STRATEGY

ON24 | August 30, 2022

ON24 (NYSE: ONTF) today announced the next evolution of its webinar solution, ON24 Elite Explore, to make it even easier for marketers to create engaging, intuitive, and impactful experiences for their audiences. ON24 Elite Explore reimagines the audience webinar experience with the ability to customize and brand touchpoints and deliver interactive and personalized calls-to-action across a sleek and consumer-friendly interface. The company also introduced new features across the ON24 platform, i...

CORE ABM

Terminus | September 23, 2021

Terminus, the only account-based engagement platform built to deliver more pipeline and revenue through multi-channel account-based marketing (ABM), today announced the release and availability of “MOVE: The 4-Question Go-To-Market Framework.” The new book is a modern framework for companies and GTM leaders looking to transform their go-to-market strategies. Co-authored by Terminus co-founder and bestselling author, Sangram Vajre, and Terminus chief strategy officer, B...