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Infogroup | April 30, 2020
Intent data users engage and convert prospects at much higher rates. Infogroup adds intent data to its Data Axle platform to achieve larger data scale and accuracy than typical intent data providers....
Core ABM
Uberflip | September 30, 2021
Uberflip, the leading cloud-based content experience platform (CEP), today announces new capabilities that provide deeper insights into the buyers that are consuming your content, and more flexibility in how you can leverage apps within the platform. Enrichment, an enhanced offering within Uberflip Analytics, provides customers with a level of insights that has never been available before. While customers could always access powerful content engagement and performance analytics, t...
PR Newswire | June 06, 2023
Demandbase, the Smarter GTM™ company that helps B2B organizations hit their revenue goals, today introduces the biggest breakthrough in B2B since ABM — AI-powered buying groups. Demandbase One™ will be the first and only platform to use cutting edge, generative AI to analyze millions of data points, drawing from more than 150M B2B contacts combined with the industry's deepest advertising, intent, and engagement data to generate dynamic B2B buying groups, assign roles ...
Core ABM, Account Based Analytics
Momentum ITSMA | February 21, 2023
On February 21, 2023, Momentum ITSMA, the world's top B2B growth consulting firm and pioneer of Account-Based Marketing, introduced the 2023 Marketing Excellence Awards program. This year, the program recognizes outstanding performance in eight crucial and strategic aspects of B2B marketing, with a particular emphasis on growth and innovation with high-value services and solutions. In addition, acknowledging the growing importance of Account-Based Marketing (ABM) in the B2B ...
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