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Forrester | October 05, 2020

To help B2B marketing, sales, and product leaders align priorities amid unpredictable market conditions, Forrester (NASDAQ: FORR) today released Planning Assumptions 2021. As B2B executives build their annual plans for 2021, Forrester's SiriusDecisions Planning Assumptions will help leaders uncover key trends to prioritize their resources and investments in the year ahead. Serving 13 roles including B2B chief marketing officers, chief sales officers, demand and account-based marketing...

BUYER INTENT DATA

TechTarget, Xtelligent Media | August 09, 2021

Tech Target Inc., one of the largest purchase intent-oriented marketing sales services and Global tech media revealed today the purchasing of Xtelligent Healthcare Media LLC, a prime media and data firm, which integrates healthcare with technology. This company works on the portfolio of ten websites with vendor content assets editorial coverage associated with healthcare analytics, tele-health, revenue cycle management, healthcare IT security and healthcare infrastructure. Other areas which they...

CORE ABM

KickFire, RollWorks | April 22, 2021

KickFire today announced a new data alliance with RollWorks, a subsidiary of NextRoll, Inc., to provide improved user identification and engagement measurement within the RollWorks Account-Based Platform. “Through our collaboration with KickFire, RollWorks is excited to extend our data capabilities,” said Mike Stocker, VP of Partnerships at RollWorks. “We are dedicated to assisting go-to-market teams in their ABM efforts to increase sales, and comprehensive and p...

CORE ABM

MRP, Quadrant Knowledge Solutions | October 26, 2021

Quadrant Knowledge Solutions announced today that it has named MRP Prelytix™, the only enterprise-class predictive Account-Based Sales and Marketing platform, as the 2021 technology leader in the SPARK Matrix analysis of the global Account-Based Marketing (ABM) market. In an independent analysis of 15 providers, the SPARK Matrix: Account-Based Marketing (ABM) Platform 2021 report gives the MRP Prelytix platform the highest marks for technology excellence across the board. Th...