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Buyer Intent Data
Market Study Report | July 13, 2021
The recently released Buyer Intent Data Tools market report sheds light on industry segments, the competitive landscape, regional expansion, and critical characteristics such as revenue, production, consumption, and Covid-19 footprint. The Buyer Intent Data Tools market business intelligence research compiles important trends across the competitive and geographical landscape that is expected to influence the industry's growth trajectory in the future years. Furthermore...
ABM Accounts
Ocean.io | January 17, 2022
On January 14, Ocean.io, a B2B data platform, announced that it raised $7 million from Peak Investments and existing investors to build strong thought-leadership and expand its presence in current and new markets. Ocean.io is a Copenhagen-based martech start-up that uses artificial intelligence to help enterprises identify lucrative business targets. As more and more businesses are adopting account-based marketing to grow their revenue. The start-up aims to make ABM intelligent an...
Account Based Data
ON24 | May 12, 2022
ON24 today announced new account-based marketing (ABM) capabilities across the ON24 platform for sales and marketing to drive greater personalization with buyers. With first-party data and audience insights captured during ON24 digital experiences, organizations can dynamically personalize webinars, content hubs, and landing pages with logos and banners, as well as content based on an individual’s title, company, industry, and interests. Now sales and marketing can target individual buyers...
Account Based Execution
Skydeo | January 19, 2022
Skydeo launches *AccountsGraph B2B audience segments for account-based advertising on programmatic, CTV and social platforms. “AccountsGraph audiences are a major step forward for B2B advertisers and Account Based Marketing (ABM)”, said Brad Brown, Managing Partner (emeritus) from McKinsey & Co., “Skydeo’s unique combination of B2B data with broad reaching mobile-first consumer data provides marketers the ability to target prospects much like LinkedIn b...
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