NYC & Company

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NYC & Company is New York City’s official marketing, tourism and partnership organization. Our mission is to maximize travel and tourism opportunities throughout the five boroughs, build economic prosperity and spread the dynamic image of New York City around the world.

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Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

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ZOOMINFO LAUNCHES ‘INTENT’ SOLUTION TO HELP B2B COMPANIES IDENTIFY, PRIORITIZE AND ENGAGE SALES LEADS BASED ON BUYING SIGNALS

ZoomInfo | April 09, 2020

news image

ZoomInfo, the global leader in go-to-market (GTM) intelligence solutions, today announced the launch of ZoomInfo Intent, a new, B2B-specific solution that leverages proprietary machine learning technology to shed light on purchasing signals for marketing and sales professionals. ZoomInfo Intent pinpoints what prospects and customers to engage with and when—enabling go-to-market teams to get in front of existing prospects earlier in the sales cycle, identify new leads based on buying signal...

Read More

ACCOUNT-BASED EXECUTION

FOLLOZE ANNOUNCED ACCOUNT-BASED EXPERIENCE MASTERCLASS - SEASON 2, FEATURING TOP B2B MARKETERS FROM DEMANDBASE, FIREEYE, TERMINUS, ROLLWORKS, 6SENSE

Folloze | March 11, 2021

news image

Folloze has announced today the season 2 of its popular Account-Based Experience (ABX) Masterclass program. The Masterclass program, launched in 2020, provides the tools, tutorials, and best practices to help revenue and marketing teams align with today's evolving and demanding B2B buyer. The Season 2 of the program will focus on Folloze best practice “PlayBooX” for Strategic ABM, Demand Generation, Programmatic upsell and Large Scale Events. It will also feature B2B marketing le...

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ABM ACCOUNTS

TERMINUS AND OUTREACH TO INTEGRATE SALES TO ACCELERATE ACCOUNT-BASED MARKETING PROGRAMS

Terminus, Outreach | February 01, 2021

news image

Terminus and Outreach deliver on increasing requests from sales teams to be more coordinated with integration that brings sales and marketing activities closer together. The well-known and leading account-based marketing platform, Terminus has announced today its product integration with the fastest growing and largest sales engagement platform, Outreach. This integration will make the sales and marketing work together...

Read More

CORE ABM

DIGITAL MARKETING AGENCIES CAN NOW LEVERAGE JABMO’S POWERPAK AGENCY ABM SOLUTION FOR TARGETED CAMPAIGNS

Jabmo | June 23, 2021

news image

Jabmo, the foremost Account-Based Marketing (ABM) solutions provider to the manufacturing and life sciences industries, announces the release of its PowerPak Agency ABM Solution for account-based IP advertising. Being subscription-based and self-service offering, B2B marketing agencies and professionals can access Jabmo’s curated IP company audience segments to launch highly targeted, zero-wastage account-based IP ad campaigns. Nick Heys, founder and CEO of Jabmo, said, &ldq...

Read More

ZoomInfo | April 09, 2020

news image

ZOOMINFO LAUNCHES ‘INTENT’ SOLUTION TO HELP B2B COMPANIES IDENTIFY, PRIORITIZE AND ENGAGE SALES LEADS BASED ON BUYING SIGNALS

ZoomInfo, the global leader in go-to-market (GTM) intelligence solutions, today announced the launch of ZoomInfo Intent, a new, B2B-specific solution that leverages proprietary machine learning technology to shed light on purchasing signals for marketing and sales professionals. ZoomInfo Intent pinpoints what prospects and customers to engage with and when—enabling go-to-market teams to get in front of existing prospects earlier in the sales cycle, identify new leads based on buying signal...

Read More

ACCOUNT-BASED EXECUTION

Folloze | March 11, 2021

news image

FOLLOZE ANNOUNCED ACCOUNT-BASED EXPERIENCE MASTERCLASS - SEASON 2, FEATURING TOP B2B MARKETERS FROM DEMANDBASE, FIREEYE, TERMINUS, ROLLWORKS, 6SENSE

Folloze has announced today the season 2 of its popular Account-Based Experience (ABX) Masterclass program. The Masterclass program, launched in 2020, provides the tools, tutorials, and best practices to help revenue and marketing teams align with today's evolving and demanding B2B buyer. The Season 2 of the program will focus on Folloze best practice “PlayBooX” for Strategic ABM, Demand Generation, Programmatic upsell and Large Scale Events. It will also feature B2B marketing le...

Read More

ABM ACCOUNTS

Terminus, Outreach | February 01, 2021

news image

TERMINUS AND OUTREACH TO INTEGRATE SALES TO ACCELERATE ACCOUNT-BASED MARKETING PROGRAMS

Terminus and Outreach deliver on increasing requests from sales teams to be more coordinated with integration that brings sales and marketing activities closer together. The well-known and leading account-based marketing platform, Terminus has announced today its product integration with the fastest growing and largest sales engagement platform, Outreach. This integration will make the sales and marketing work together...

Read More

CORE ABM

Jabmo | June 23, 2021

news image

DIGITAL MARKETING AGENCIES CAN NOW LEVERAGE JABMO’S POWERPAK AGENCY ABM SOLUTION FOR TARGETED CAMPAIGNS

Jabmo, the foremost Account-Based Marketing (ABM) solutions provider to the manufacturing and life sciences industries, announces the release of its PowerPak Agency ABM Solution for account-based IP advertising. Being subscription-based and self-service offering, B2B marketing agencies and professionals can access Jabmo’s curated IP company audience segments to launch highly targeted, zero-wastage account-based IP ad campaigns. Nick Heys, founder and CEO of Jabmo, said, &ldq...

Read More