OMD

ACCOUNT MANAGEMENT

Demandbase | December 16, 2021

Demandbase, the B2B go-to-market leader, today announced it has been identified as a Representative Vendor in the 2021 Gartner Market Guide for Revenue Data Solutions.[1] According to this report “revenue data solutions provide actionable context about customers and prospects, making planning, acceleration and engagement activities more effective.” As per this report, the six key factors that differentiate most vendors are data sources, intent data, predictive analytics, customizatio...

BUYER INTENT DATA

TechTarget, Xtelligent Media | August 09, 2021

Tech Target Inc., one of the largest purchase intent-oriented marketing sales services and Global tech media revealed today the purchasing of Xtelligent Healthcare Media LLC, a prime media and data firm, which integrates healthcare with technology. This company works on the portfolio of ten websites with vendor content assets editorial coverage associated with healthcare analytics, tele-health, revenue cycle management, healthcare IT security and healthcare infrastructure. Other areas which they...

ABM ACCOUNTS

ON24 | February 23, 2022

ON24 (NYSE: ONTF) today launched the ON24 Partner Network with more than 40 leading sales and marketing agencies, solutions integrators, and software companies. Partners are joining forces with ON24 to develop integrations, solutions, and services for mutual customers to advance their digital-first strategies. As a leading platform for digital engagement, ON24 is helping companies enhance their digital capabilities throughout every stage of the buyer journey and use first-party en...

ABM ACCOUNTS

Demandbase, InsideView, DemandMatrix | May 06, 2021

Demandbase has announced the acquisition of both InsideView, a sales and marketing intelligence platform, and DemandMatrix, a provider of technographic data and intelligence. “We’re proud to join forces with these two great companies,” said Gabe Rogol, CEO of Demandbase said in a company press release. “Our vision is bold. We are transforming how B2B companies go to market, helping them deliver great experiences at every stage of the account journey. This r...