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True Influence | March 09, 2020

True Influence®, a provider of intent-based marketing, sales and demand generation solutions, ended 2019 with 25 consecutive profitable quarters and 111% increase in international revenue growth over 2018, according to company officials. “We are committed to providing our customers with the best solutions available to streamline their sales and marketing efforts, improving their success rate and increasing revenue,” said Brian Giese, CEO of True Influence, in a statement. “...

BUYER INTENT DATA

Foundry | October 20, 2022

Foundry (an IDG, Inc. company), the leading B2B media and martech provider, announced today the launch of the company’s proprietary intent data product, Foundry Intent, marking the company’s first major release since it acquired data and martech companies LeadSift, KickFire, Triblio, and Selling Simplified. Built upon Foundry’s existing Neon ABM data infrastructure and its history of strong IT audience and activation, the contact-level intent capability brings to...

Accenture | April 03, 2020

A global B2B marketing service agency - Yesler has been acquired by Accenture. Transaction details not shared. The acquisition continues to strengthen and scale Accenture’s B2B marketing services, adding depth in offerings such as account-based m...

ACCOUNT BASED DATA, TARGETED ACCOUNT STRATEGY

Demandbase | December 08, 2022

Demandbase, the Smarter GTM™ company that helps B2B organizations hit their revenue goals, is celebrating 1,300+ customers who are driving more business using fewer resources by leveraging the Demandbase One go-to-market platform. Here are a few of their 2022 success stories: Doing More with Less Deep Instinct became a Demandbase customer when they were switching to a modern account-based approach and needed a platform with flexible, co...