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ACCOUNT-BASED ANALYTICS

ZoomInfo | May 24, 2022

ZoomInfo a global leader in go-to-market intelligence solutions announced that it has been recognized by TrustRadius with the 2022 Top Rated Award for Sales Intelligence Software, Market Intelligence Software, and Intent Data. More than 1,200 verified TrustRadius users have recognized ZoomInfo as a leader in the Sales Intelligence Software category. “Our customers continue to trust ZoomInfo because they see firsthand the positive impact i...

CORE ABM

Madison Logic | December 15, 2021

Madison Logic, the leading global digital Account Based Marketing (ABM) platform, announces the latest release of the ML Platform with ML Insights, the most comprehensive signal of purchase intent, leveraging an integrated data set to fuel the intelligence needed to accelerate engagement and sales conversion from in-market accounts. ML Insights unifies three powerful signals under one umbrella to create a holistic view of companies demonstrating the highest propensity to purchase....

ACCOUNT-BASED DATA

Stratagem Market Insights | June 01, 2021

Stratagem Market Insights has introduced a new market intelligence report titled Global B2B Buyer Intent Data Tools to its portfolio. The market study elaborates on the major drivers, restraints, emerging trends, opportunities, notable companies, and recent technological advancements. The business strategies of prominent players and new entrants into the market are thoroughly examined. This report analysis includes well-explained SWOT analysis, PEST analysis, revenue share, and contact informati...

Business 2 Community | September 01, 2020

A full-funnel approach to account-based marketing, which prioritizes your current customers while still growing the top of the funnel, is the future of marketing. We recently laid out a visual representation of what “full funnel” truly means in this infographic, broken down by funnel stages and relevant KPIs. And now we’re taking it one step further by diving into specific plays your team can execute for each stage. We’re starting here because most organiza...