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Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...
Madison Logic | January 29, 2020
Powered by ML Data Cloud, Madison Logic’s ML Platform features Journey Acceleration™ designed to streamline funnel management and empower marketers to approach ABM more effectively. By providing marketers with the right first- and third-party synthesized data, ML Platform aims to identify and prioritize accounts, accelerating them down the funnel with a suite of account-based engagement and measurement tools....
ZoomInfo | April 09, 2020
ZoomInfo, the global leader in go-to-market (GTM) intelligence solutions, today announced the launch of ZoomInfo Intent, a new, B2B-specific solution that leverages proprietary machine learning technology to shed light on purchasing signals for marketing and sales professionals. ZoomInfo Intent pinpoints what prospects and customers to engage with and when—enabling go-to-market teams to get in front of existing prospects earlier in the sales cycle, identify new leads based on buying signal...
LinkedIn | August 13, 2020
LinkedIn has launched new updates to its Sales Navigator solution, with the intent to provide insight and simplify activities that allow businesses to build and maintain new and existing relationships with accounts and prospects virtually. The new Sales Navigator features are designed to assist marketers to optimize their buyer interactions, positioning businesses to adopt a buyer-first approach that improves the overall effectiveness of their outreach and selling efforts....
Demandbase | March 17, 2020
Demandbase, the leader in Account-Based Marketing (ABM), unveiled new solutions today that provide marketing teams next-level control in designing, executing and measuring the success of their ABM strategies Demandbase Data Stream, Site Analytics, and Self-Serve Targeting. In today's data-driven business environment, the sheer volume of information available to marketers is astronomical. Extracting the insights needed to tailor campaigns that drive growth and revenue has never been more chal...
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