Overdrive Interactive

NetLine | May 07, 2020

The content-centric company brings its permission-based, first-party data perspective to help businesses drive pipeline via account-based marketing initiatives. ABM Leadership Alliance was created to help market...

IDG, Inc. | February 03, 2022

International Data Group, Inc. (IDG) – a global leader in market intelligence and demand generation solutions for the technology sector – today announced the creation of a new board of directors. The new board includes Peter Wallace and Vikram Suresh from Blackstone, as well as the company's CEO Mohamad Ali. Four additional independent board members from critical industries for IDG, including marketing technology, data and finance will also be added to the new board. They include...

ABM ACCOUNTS

Agent3 | December 10, 2021

Agent3, the leading global end-to-end Account-Based Marketing (ABM) provider, has hired former Forrester VP, Principal Analyst, Alisa Groocock, as VP to strengthen its consultancy proposition and help drive marketing success for key global accounts. In her new role, Alisa will work closely with key clients in the business technology space to advise on ABM and demand generation best practice, strategies and programs. With marketing and sales organizations seeking to modernize, cent...

True Influence | August 26, 2020

True Influence®, the technology leader of intent-based sales and marketing solutions, today launched the True Influence ABM Marketing Cloud™ for intent-driven, multi-channel account-based demand generation. This new solution provides B2B marketing and sales organizations with comprehensive insights into accounts, buying groups and individual prospects who make the final purchase decisions, as well as the tools to successfully act on this information across all channels. The True...