Overdrive Interactive

Boston-based Overdrive Interactive is a full service online marketing firm that specializes in branding and lead generation services using: - Search engine optimization - Paid search management - Social media marketing - Email marketing - Online media planning & buying - Website application development.

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ABM ACCOUNTS

DEMANDBASE SET TO ACQUIRE INSIDEVIEW AND DEMANDMATRIX

Demandbase, InsideView, DemandMatrix | May 06, 2021

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Demandbase has announced the acquisition of both InsideView, a sales and marketing intelligence platform, and DemandMatrix, a provider of technographic data and intelligence. “We’re proud to join forces with these two great companies,” said Gabe Rogol, CEO of Demandbase said in a company press release. “Our vision is bold. We are transforming how B2B companies go to market, helping them deliver great experiences at every stage of the account journey. This r...

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ACCOUNT-BASED DATA

SUREPOINT TECHNOLOGIES CMO LYDIA FLOCCHINI WINS DEMAND GEN REPORT’S 2021 B2B INNOVATOR AWARD

SurePoint Technologies, Demand Gen Report | January 05, 2022

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On January 4, 2022, SurePoint Technologies announced that their Chief Marketing Officer, Lydia Flocchini, was one of the winners of Demand Gen Report’s fifth annual B2B Innovator Awards. These awards recognise the most progressive marketing and sales practitioners who are making a difference in engaging prospective customers and meeting buyer needs. SurePoint's 50, 000+ member legal community requires Flocchini to develop and spearhead all marketing endeavors to help sca...

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ACCOUNT-BASED DATA

ODESSO ANNOUNCES SEED TO SALE SOFTWARE TO PROVIDE AN OMNICHANNEL MOBILE CUSTOMER EXPERIENCE ON AUTOMATION ENGINES USED BY THE FDA AND DOJ

Odesso | October 19, 2021

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Odesso, a leading enterprise no-code SaaS provider that helps digital businesses accelerate three times faster than traditional low/no-code and API management products, today announced its Seed to Sale software solution to provide vendors with an omnichannel mobile customer experience to meet state agricultural compliance regulations. The software runs on the same automation engines used by the Food and Drug Administration (FDA) and the U.S. Department of Justice (DOJ). Odesso'...

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CORE ABM

TERMINUS NAMED A LEADER AMONG ACCOUNT-BASED MARKETING PLATFORMS

Terminus | March 23, 2022

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Terminus, the only account-based engagement platform built to deliver more pipeline and revenue through multi-channel account-based marketing (ABM), has been recognized as a leader in The Forrester New Wave™: Account-Based Marketing Platforms, Q1 2022 report. Terminus earned a differentiated rating in the orchestration design, engagement channels, personalization, advertising, account and buying group selection prioritization, roadmap, and market approach criteria. Terminus ...

Read More
news image

ABM ACCOUNTS

DEMANDBASE SET TO ACQUIRE INSIDEVIEW AND DEMANDMATRIX

Demandbase, InsideView, DemandMatrix | May 06, 2021

Demandbase has announced the acquisition of both InsideView, a sales and marketing intelligence platform, and DemandMatrix, a provider of technographic data and intelligence. “We’re proud to join forces with these two great companies,” said Gabe Rogol, CEO of Demandbase said in a company press release. “Our vision is bold. We are transforming how B2B companies go to market, helping them deliver great experiences at every stage of the account journey. This r...

Read More
news image

ACCOUNT-BASED DATA

SUREPOINT TECHNOLOGIES CMO LYDIA FLOCCHINI WINS DEMAND GEN REPORT’S 2021 B2B INNOVATOR AWARD

SurePoint Technologies, Demand Gen Report | January 05, 2022

On January 4, 2022, SurePoint Technologies announced that their Chief Marketing Officer, Lydia Flocchini, was one of the winners of Demand Gen Report’s fifth annual B2B Innovator Awards. These awards recognise the most progressive marketing and sales practitioners who are making a difference in engaging prospective customers and meeting buyer needs. SurePoint's 50, 000+ member legal community requires Flocchini to develop and spearhead all marketing endeavors to help sca...

Read More
news image

ACCOUNT-BASED DATA

ODESSO ANNOUNCES SEED TO SALE SOFTWARE TO PROVIDE AN OMNICHANNEL MOBILE CUSTOMER EXPERIENCE ON AUTOMATION ENGINES USED BY THE FDA AND DOJ

Odesso | October 19, 2021

Odesso, a leading enterprise no-code SaaS provider that helps digital businesses accelerate three times faster than traditional low/no-code and API management products, today announced its Seed to Sale software solution to provide vendors with an omnichannel mobile customer experience to meet state agricultural compliance regulations. The software runs on the same automation engines used by the Food and Drug Administration (FDA) and the U.S. Department of Justice (DOJ). Odesso'...

Read More
news image

CORE ABM

TERMINUS NAMED A LEADER AMONG ACCOUNT-BASED MARKETING PLATFORMS

Terminus | March 23, 2022

Terminus, the only account-based engagement platform built to deliver more pipeline and revenue through multi-channel account-based marketing (ABM), has been recognized as a leader in The Forrester New Wave™: Account-Based Marketing Platforms, Q1 2022 report. Terminus earned a differentiated rating in the orchestration design, engagement channels, personalization, advertising, account and buying group selection prioritization, roadmap, and market approach criteria. Terminus ...

Read More