Overdrive Interactive

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Boston-based Overdrive Interactive is a full service online marketing firm that specializes in branding and lead generation services using: - Search engine optimization - Paid search management - Social media marketing - Email marketing - Online media planning & buying - Website application development.

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Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

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ACCENTURE ACQUIRES YESLER TO ENHANCE B2B MARKETING SERVICES

Accenture | April 03, 2020

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A global B2B marketing service agency - Yesler has been acquired by Accenture. Transaction details not shared. The acquisition continues to strengthen and scale Accenture’s B2B marketing services, adding depth in offerings such as account-based m...

Read More

ACCOUNT BASED EXECUTION

INFLU2 NAMED IN NEW TECH REPORT FOR ACCOUNT-BASED PLATFORMS AND OUTLINES A VISION FOR THE FUTURE OF B2B MARKETING

Influ2 | April 01, 2022

news image

Influ2, the first Person-Based Advertising (PBA) platform, today announced that independent research firm, Forrester, cited it as an early stage B2B solution in the ‘New Tech: Account-Based Marketing, Q1 2022’ report. The report analyzes Account-Based Marketing (ABM) vendors and addresses specific gaps in the marketing technology stack that are fundamental to deploy ABM strategy. “We’re proud to be recognized by Forrester as an early stage solution in ABM, ...

Read More

ACCOUNT BASED DATA

ROLLWORKS EXPANDS ITS SEGMENTATION CAPABILITIES THROUGH LINKEDIN AUDIENCE SYNCING

RollWorks | September 09, 2022

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Account-based marketing platform RollWorks, a division of NextRoll, today announced the launch of RollWorks Audience Syncing for LinkedIn, a new integration with LinkedIn Marketing Solutions that allows customers to push RollWorks-created Account Lists into LinkedIn ad accounts. With this new feature, organizations of any size can leverage RollWorks' proprietary segmentation capabilities to identify high ROI accounts and ensure their ads are delivered to extremely targeted and relevant audie...

Read More

CORE ABM

MRP USHERS IN THE NEXT ERA OF ENTERPRISE ABM

MRP | November 12, 2021

news image

MRP today unveiled the future of account-based marketing (ABM) at its highly anticipated and exclusive event Enterprise ABM: From Complexity to Clarity, Your Roadmap to Success. Together with an all-star lineup of presenters from Forrester Research, Google, AMD, and more, MRP defined the new requirements of enterprise ABM and previewed the next generation of the MRP Prelytix platform, the only predictive Account-Based Sales and Marketing platform designed for the needs of the enterprise. ...

Read More
news image

ACCENTURE ACQUIRES YESLER TO ENHANCE B2B MARKETING SERVICES

Accenture | April 03, 2020

A global B2B marketing service agency - Yesler has been acquired by Accenture. Transaction details not shared. The acquisition continues to strengthen and scale Accenture’s B2B marketing services, adding depth in offerings such as account-based m...

Read More
news image

ACCOUNT BASED EXECUTION

INFLU2 NAMED IN NEW TECH REPORT FOR ACCOUNT-BASED PLATFORMS AND OUTLINES A VISION FOR THE FUTURE OF B2B MARKETING

Influ2 | April 01, 2022

Influ2, the first Person-Based Advertising (PBA) platform, today announced that independent research firm, Forrester, cited it as an early stage B2B solution in the ‘New Tech: Account-Based Marketing, Q1 2022’ report. The report analyzes Account-Based Marketing (ABM) vendors and addresses specific gaps in the marketing technology stack that are fundamental to deploy ABM strategy. “We’re proud to be recognized by Forrester as an early stage solution in ABM, ...

Read More
news image

ACCOUNT BASED DATA

ROLLWORKS EXPANDS ITS SEGMENTATION CAPABILITIES THROUGH LINKEDIN AUDIENCE SYNCING

RollWorks | September 09, 2022

Account-based marketing platform RollWorks, a division of NextRoll, today announced the launch of RollWorks Audience Syncing for LinkedIn, a new integration with LinkedIn Marketing Solutions that allows customers to push RollWorks-created Account Lists into LinkedIn ad accounts. With this new feature, organizations of any size can leverage RollWorks' proprietary segmentation capabilities to identify high ROI accounts and ensure their ads are delivered to extremely targeted and relevant audie...

Read More
news image

CORE ABM

MRP USHERS IN THE NEXT ERA OF ENTERPRISE ABM

MRP | November 12, 2021

MRP today unveiled the future of account-based marketing (ABM) at its highly anticipated and exclusive event Enterprise ABM: From Complexity to Clarity, Your Roadmap to Success. Together with an all-star lineup of presenters from Forrester Research, Google, AMD, and more, MRP defined the new requirements of enterprise ABM and previewed the next generation of the MRP Prelytix platform, the only predictive Account-Based Sales and Marketing platform designed for the needs of the enterprise. ...

Read More