Marketing doesn’t stand still. New opportunities are a constant, and old ones keep evolving. Against this dynamic backdrop, Primacy helps clients bring “What’s Next” thinking to the business at hand. We’re inpsired by technology. Obsessed with data. And led in everything we do by creative ideas. With vertical-specific expertise, Primacy helps clients in healthcare, financial services, higher education, manufacturing and consumer spaces enjoy the “What’s Next” advantage. Our services include strategy, concept, design, user experience, marketing, technology, branding, mobile, and media planning. With award-winning, meaningful impact that leads to measurable results, it's no wonder that our client retention benchmarks well over industry standard.

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ABM ACCOUNTS

PREMISE ACQUIRES NATIVE TO STRENGTHEN ITS POSITION IN THE MARKET RESEARCH INDUSTRY

Premise | November 24, 2021

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Premise, the platform that democratizes how actionable data is sourced and used, acquired Native, a pioneer in market research, on November 12th, 2021. Like Premise, Native leverages the global gig economy to connect those who have questions that locals can provide answers to by capturing the data they need. "The market for a signal that cuts through the noise is significant," said Drew Drake, VP, Strategic Investments at SAP, a Native investor. "Native has built a ...

Read More

BUYER INTENT DATA

#BII21 HIGHLIGHTS A RENEWING FOCUS ON BUYER-CENTRIC STRATEGIES, THE IMPORTANCE OF INTENT DATA IN ACCOUNT EXPERIENCES, AND PERSONALIZATION

Demand Gen Report | July 30, 2021

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In current B2B, data models and buyer centricity have taken centre stage, with many firms relying on their databases to deliver insights into critical accounts for effective strategy development. Companies are also depending on signal data and account intelligence insights to create compelling advertisements that address the pain points of purchasers. The Buyer's Data & Intelligence Series for 2021, hosted by Demand Gen Report, looked at B2B's increasing emphasis on bu...

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CORE ABM

INTEGRATE LAUNCHES NEW PRODUCT FEATURES TO DRIVE PRECISION IN ABM

Integrate | November 16, 2022

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Integrate, the leader in B2B Precision Demand Marketing (PDM), today announced new product features that enable marketers to be more precise and powerful in their account based marketing (ABM) strategies. The new features in Integrate’s Demand Acceleration Platform include Account Profiles, Target Account list import, and Target Account list optimization, which provide greater insight into cross-channel campaign performance by account, automates target account lists from various sources, a...

Read More

INTENTDATA.IO ANNOUNCES WEEKLY OFFICE HOURS TO HELP B2B MARKETERS MAXIMIZE INTENT DATA DURING THE VIRUS CRISIS

IntentData io | March 23, 2020

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IntentData.io, Inc. today announces the launch of an open, collaborative working group to help marketers optimize intent data. Many companies have invested in third-party intent data technology, but few have optimized its use. Now, as event marketing is suddenly no longer effective, marketers are turning to other tools, including intent data. Too often find they’re missing the playbooks and expertise to fully leverage it, and often training and expertise are hard to find. The working group...

Read More
news image

ABM ACCOUNTS

PREMISE ACQUIRES NATIVE TO STRENGTHEN ITS POSITION IN THE MARKET RESEARCH INDUSTRY

Premise | November 24, 2021

Premise, the platform that democratizes how actionable data is sourced and used, acquired Native, a pioneer in market research, on November 12th, 2021. Like Premise, Native leverages the global gig economy to connect those who have questions that locals can provide answers to by capturing the data they need. "The market for a signal that cuts through the noise is significant," said Drew Drake, VP, Strategic Investments at SAP, a Native investor. "Native has built a ...

Read More
news image

BUYER INTENT DATA

#BII21 HIGHLIGHTS A RENEWING FOCUS ON BUYER-CENTRIC STRATEGIES, THE IMPORTANCE OF INTENT DATA IN ACCOUNT EXPERIENCES, AND PERSONALIZATION

Demand Gen Report | July 30, 2021

In current B2B, data models and buyer centricity have taken centre stage, with many firms relying on their databases to deliver insights into critical accounts for effective strategy development. Companies are also depending on signal data and account intelligence insights to create compelling advertisements that address the pain points of purchasers. The Buyer's Data & Intelligence Series for 2021, hosted by Demand Gen Report, looked at B2B's increasing emphasis on bu...

Read More
news image

CORE ABM

INTEGRATE LAUNCHES NEW PRODUCT FEATURES TO DRIVE PRECISION IN ABM

Integrate | November 16, 2022

Integrate, the leader in B2B Precision Demand Marketing (PDM), today announced new product features that enable marketers to be more precise and powerful in their account based marketing (ABM) strategies. The new features in Integrate’s Demand Acceleration Platform include Account Profiles, Target Account list import, and Target Account list optimization, which provide greater insight into cross-channel campaign performance by account, automates target account lists from various sources, a...

Read More
news image

INTENTDATA.IO ANNOUNCES WEEKLY OFFICE HOURS TO HELP B2B MARKETERS MAXIMIZE INTENT DATA DURING THE VIRUS CRISIS

IntentData io | March 23, 2020

IntentData.io, Inc. today announces the launch of an open, collaborative working group to help marketers optimize intent data. Many companies have invested in third-party intent data technology, but few have optimized its use. Now, as event marketing is suddenly no longer effective, marketers are turning to other tools, including intent data. Too often find they’re missing the playbooks and expertise to fully leverage it, and often training and expertise are hard to find. The working group...

Read More

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C-Suite On Deck

Responsive image

Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

Contact Us