Prudent Pedal

prudentpedal.com

Prudent Pedal is a Chicago-based management consultancy that helps B2B firms transform marketing to set smart growth strategies in motion. We build the processes, tools, metrics, people, and learning culture to deliver exceptional performance and growth with purpose. We do this by - Transcending the organizational and cultural roadblocks to growth inherent in most professional services firms.

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Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

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CORE ABM

BC PARTNERS SIGNS UP TO ACQUIRE MADISON LOGIC TO DRIVE GROWTH

Madison Logic | January 02, 2023

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International investment firm BC Partners has signed an agreement to acquire a majority stake in Madison Logic, a global leader in account-based marketing (ABM). BC Partners’ acquisition of Madison Logic gives the firm access to over 4,000 customers in more than 75 countries, including some of the world’s leading brands. BC Partners' position as a leader in global marketing is strengthened by the acquisition, which lets them offer their clients a full set of solutions that ...

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ACCOUNT BASED DATA

CHOICEFORM DRIVES THE GROWTH OF COMPANY BY UPGRADING CEM CONCEPT TO THE TOTAL EXPERIENCE MANAGEMENT PLATFORM TX

Choiceform | July 07, 2022

news image

Choicefom, China's leading CEM management platform provider introduced a brand-new CEM concept to its Total Experience Management platform TX that helps to improve customer experience and clients' business performance. According to forecasts from IDC, QY Research and Touch PointChina's customer experience management (CEM) market is on track to grow to US$1.8 billion in 2022, accounting for 15 per cent of the global market. China is now stepping into a fast track of enterprise growth ...

Read More

ACCOUNT BASED DATA

METADATA.IO RAISES $40M TO CREATE THE FIRST AUTOMATED OPERATING SYSTEM FOR B2B MARKETING

Metadata | March 03, 2022

news image

On March 1, Metadata.io announced a $40 million Series B funding round led by Resolute Ventures and Next47. Several other SaaS founders and CEOs also participated in the round. This new capital investment will allow Metadata to develop a new software category as...

Read More

LEADANGEL LAUNCHED ABM SEGMENTATION FOR MARKETO, BASED ON DIFFERENT FACTORS IN CRM OR OUTSIDE CRM

LeadAngel | July 07, 2020

news image

Tech-savvy, B2B enterprises are increasingly adopting technology for sales and marketing. As Marketing Automation and CRM tools continue to improve, so are marketing and sales business strategies. There has been a very visible shift from batch and blast marketing to more targeted, context-based marketing and sales. Marketo has been a leader in the Marketing Automation space for almost a decade now. It has been observed that Account-Based Marketing (aka ABM) has been embraced by various customers...

Read More
news image

CORE ABM

BC PARTNERS SIGNS UP TO ACQUIRE MADISON LOGIC TO DRIVE GROWTH

Madison Logic | January 02, 2023

International investment firm BC Partners has signed an agreement to acquire a majority stake in Madison Logic, a global leader in account-based marketing (ABM). BC Partners’ acquisition of Madison Logic gives the firm access to over 4,000 customers in more than 75 countries, including some of the world’s leading brands. BC Partners' position as a leader in global marketing is strengthened by the acquisition, which lets them offer their clients a full set of solutions that ...

Read More
news image

ACCOUNT BASED DATA

CHOICEFORM DRIVES THE GROWTH OF COMPANY BY UPGRADING CEM CONCEPT TO THE TOTAL EXPERIENCE MANAGEMENT PLATFORM TX

Choiceform | July 07, 2022

Choicefom, China's leading CEM management platform provider introduced a brand-new CEM concept to its Total Experience Management platform TX that helps to improve customer experience and clients' business performance. According to forecasts from IDC, QY Research and Touch PointChina's customer experience management (CEM) market is on track to grow to US$1.8 billion in 2022, accounting for 15 per cent of the global market. China is now stepping into a fast track of enterprise growth ...

Read More
news image

ACCOUNT BASED DATA

METADATA.IO RAISES $40M TO CREATE THE FIRST AUTOMATED OPERATING SYSTEM FOR B2B MARKETING

Metadata | March 03, 2022

On March 1, Metadata.io announced a $40 million Series B funding round led by Resolute Ventures and Next47. Several other SaaS founders and CEOs also participated in the round. This new capital investment will allow Metadata to develop a new software category as...

Read More
news image

LEADANGEL LAUNCHED ABM SEGMENTATION FOR MARKETO, BASED ON DIFFERENT FACTORS IN CRM OR OUTSIDE CRM

LeadAngel | July 07, 2020

Tech-savvy, B2B enterprises are increasingly adopting technology for sales and marketing. As Marketing Automation and CRM tools continue to improve, so are marketing and sales business strategies. There has been a very visible shift from batch and blast marketing to more targeted, context-based marketing and sales. Marketo has been a leader in the Marketing Automation space for almost a decade now. It has been observed that Account-Based Marketing (aka ABM) has been embraced by various customers...

Read More