Prudent Pedal

Prudent Pedal is a Chicago-based management consultancy that helps B2B firms transform marketing to set smart growth strategies in motion. We build the processes, tools, metrics, people, and learning culture to deliver exceptional performance and growth with purpose. We do this by - Transcending the organizational and cultural roadblocks to growth inherent in most professional services firms.

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XIQ PIONEERS PERSONALITY-BASED ENGAGEMENT (PBE) FOR B2B SALES AND MARKETING

xiQ, Inc | May 14, 2020

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xiQ, the leading AI-powered B2B Marketing and Sales Platform, introduces Personality-Based Engagement (PBE). By combining proven behavioral science-based personality assessment methodologies with Artificial Intelligence (AI), xiQ has created a new category for B2B precision selling and marketing....

Read More

ZOOMINFO’S IPO EXCEEDS EXPECTATIONS, VALUATION CLIMBS OVER $16 BILLION

ZoomInfo | June 09, 2020

news image

ZoomInfo, the business contact and intelligence platform, recently went public, providing more than 400 million pending shares and becoming one of the fastest-growing stocks in the IPO market. ZoomInfo entered the market with its initial public offering of 44.5 million class A shares, priced at $21 each. According to Forbes, the 36% decrease in IPO activity has not hindered ZoomInfo’s stock growth, as the demand for the company’s services has made it more essential to maintaining B2B...

Read More

VITAL4 APPOINTS TODD MCCORMICK AS CHIEF REVENUE OFFICER

Vital4 | March 10, 2020

news image

Vital4, a woman-owned SaaS data technology company specializing in global screening for risk management, is pleased to announce the appointment of Todd McCormick as its Chief Revenue Officer. Todd is a seasoned CRO, with over 20 years of experience as a top performer and sales leader. Todd brings a highly successful track record in scaling companies both domestically and internationally and thrives within the dynamics of high-growth technology companies. Prior to joining Vital4, Todd was the CRO...

Read More

WHY HYPER-PERSONALIZATION IS KEY FOR MARKETERS IN 2020

Social Media Today | January 14, 2020

news image

In the words of Malcolm Gladwell, marketers in 2020 have finally reached the 'tipping point' where scalable hyper-personalization of marketing activities is not only possible, but is rapidly becoming a requirement in order to stay up with evolving consumer trends. The shift to more towards personalized, targeted shopping experiences is largely due to the advancements in marketing technology, with elements of machine learning, artificial intelligence and biometric identification all becom...

Read More
news image

XIQ PIONEERS PERSONALITY-BASED ENGAGEMENT (PBE) FOR B2B SALES AND MARKETING

xiQ, Inc | May 14, 2020

xiQ, the leading AI-powered B2B Marketing and Sales Platform, introduces Personality-Based Engagement (PBE). By combining proven behavioral science-based personality assessment methodologies with Artificial Intelligence (AI), xiQ has created a new category for B2B precision selling and marketing....

Read More
news image

ZOOMINFO’S IPO EXCEEDS EXPECTATIONS, VALUATION CLIMBS OVER $16 BILLION

ZoomInfo | June 09, 2020

ZoomInfo, the business contact and intelligence platform, recently went public, providing more than 400 million pending shares and becoming one of the fastest-growing stocks in the IPO market. ZoomInfo entered the market with its initial public offering of 44.5 million class A shares, priced at $21 each. According to Forbes, the 36% decrease in IPO activity has not hindered ZoomInfo’s stock growth, as the demand for the company’s services has made it more essential to maintaining B2B...

Read More
news image

VITAL4 APPOINTS TODD MCCORMICK AS CHIEF REVENUE OFFICER

Vital4 | March 10, 2020

Vital4, a woman-owned SaaS data technology company specializing in global screening for risk management, is pleased to announce the appointment of Todd McCormick as its Chief Revenue Officer. Todd is a seasoned CRO, with over 20 years of experience as a top performer and sales leader. Todd brings a highly successful track record in scaling companies both domestically and internationally and thrives within the dynamics of high-growth technology companies. Prior to joining Vital4, Todd was the CRO...

Read More
news image

WHY HYPER-PERSONALIZATION IS KEY FOR MARKETERS IN 2020

Social Media Today | January 14, 2020

In the words of Malcolm Gladwell, marketers in 2020 have finally reached the 'tipping point' where scalable hyper-personalization of marketing activities is not only possible, but is rapidly becoming a requirement in order to stay up with evolving consumer trends. The shift to more towards personalized, targeted shopping experiences is largely due to the advancements in marketing technology, with elements of machine learning, artificial intelligence and biometric identification all becom...

Read More

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C-Suite On Deck

Responsive image

Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

Contact Us