Prudent Pedal

CORE ABM

Madison Logic | January 02, 2023

International investment firm BC Partners has signed an agreement to acquire a majority stake in Madison Logic, a global leader in account-based marketing (ABM). BC Partners’ acquisition of Madison Logic gives the firm access to over 4,000 customers in more than 75 countries, including some of the world’s leading brands. BC Partners' position as a leader in global marketing is strengthened by the acquisition, which lets them offer their clients a full set of solutions that ...

ACCOUNT BASED DATA

Choiceform | July 07, 2022

Choicefom, China's leading CEM management platform provider introduced a brand-new CEM concept to its Total Experience Management platform TX that helps to improve customer experience and clients' business performance. According to forecasts from IDC, QY Research and Touch PointChina's customer experience management (CEM) market is on track to grow to US$1.8 billion in 2022, accounting for 15 per cent of the global market. China is now stepping into a fast track of enterprise growth ...

ACCOUNT BASED DATA

Metadata | March 03, 2022

On March 1, Metadata.io announced a $40 million Series B funding round led by Resolute Ventures and Next47. Several other SaaS founders and CEOs also participated in the round. This new capital investment will allow Metadata to develop a new software category as...

LeadAngel | July 07, 2020

Tech-savvy, B2B enterprises are increasingly adopting technology for sales and marketing. As Marketing Automation and CRM tools continue to improve, so are marketing and sales business strategies. There has been a very visible shift from batch and blast marketing to more targeted, context-based marketing and sales. Marketo has been a leader in the Marketing Automation space for almost a decade now. It has been observed that Account-Based Marketing (aka ABM) has been embraced by various customers...