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Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...
Channel99, Jackson Square Ventures | December 01, 2022
Channel99 today announced the launch of a new marketing technology for B2B marketers to identify the vendors and channels that effectively drive high-quality website traffic from accounts in a company's total addressable market (TAM). By integrating vendor spend data to measure marketing's investment efficiency, Channel99's solutions enable businesses to level the playing field and understand which vendors and channels predictably impact the business outcomes most important to B2B ma...
Demandbase | July 20, 2022
Demandbase, the Smarter GTM™ company for B2B brands, today announces the market's first unified sales intelligence and account engagement platform that's directly integrated into CRM where sellers spend most of their time. Built to deliver true Account Intelligence in a single view, this new integrated capability brings together first-party and behavioral data from Demandbase ABX Cloud and third-party data (firmographics, technographics, contact data, and news & social insights...
ACCOUNT BASED ANALYTICS
Mobiquity Technologies | December 30, 2021
Mobiquity Technologies, Inc.(NASDAQ: MOBQ) (the “Company”), a leading provider of next-generation advertising, today announced a new end-user feature for MobiExchange (www.mobiexchange.com), the Company’s SaaS platform for digital advertising and data services. Designed in response to existing customer’s evolving digital campaign needs, Mobiquity’s MobiExchange platform now allows marketers to unleash the power of their valuable first-party data and drive greater pr...
Hotwire, McDonald Butler Associates | April 29, 2021
Technology agency Hotwire has acquired McDonald Butler Associates (MBA), a UK-based B2B deals and marketing office likewise spend significant time in the technology business, for £3.5 million.
MBA founders Maeve McDonald and Mike Butler will take on UK jobs as overseeing experts, account-based marketing, and overseeing specialists, individually, answering to the UK overseeing chief Tara O'Donnell (imagined, left).
The joined firm, including MBA's 30-in...
TARGETED ACCOUNT STRATEGY
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