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Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...
Bombora | April 21, 2021
By now, We think we've all realized that customers who have a positive experience are more likely to not only order more but also to tell their friends and coworkers about it. With the lack of physical events in the last year, technology has stepped in to fill the gap, in some cases eliminating in-person interactions.
Many people may find this current dynamic to be very transactional, as it is mostly price-driven to make a short-term transaction with customers. With more self-...
ACCOUNT BASED DATA
The Marketing Practice | December 05, 2022
The Marketing Practice, a global B2B marketing agency that specializes in brand activation, ABM and demand generation, hired Dan Schrad as its new Executive Creative Director (ECD) for North American and APAC regions. Schrad is taking on this new role following The Marketing Practice's acquisition of ABM agency 90Octane, in which he served as creative director and ECD.
Schrad will be responsible for leading a global division of more than 100 creative specialists to develop bes...
Demandbase | June 10, 2020
Independent Research firm gives Demandbase differentiated scores in advertising, sales insights, and personalization.
The Demandbase ABM platform is a comprehensive, end-to-end solution built specifically for B2B mar...
ACCOUNT BASED ANALYTICS
Momentum, the global growth consultancy | May 20, 2022
Momentum, the global growth consultancy and pioneer of account-based marketing (ABM), has enhanced its learning and development programs with two new hires and an increased focus on training programs. Guy Phillips, Global Director of Learning & Development (L&D) has re-joined Momentum based in the UK, and Paige Johnson, CPTM, Head of L&D, will be leading global service development efforts from the US.
These strategic hires allow Momentum to centralize the delivery of i...
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