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ACCOUNT-BASED DATA
InsideView | June 21, 2021
InsideView, a Demandbase company, incorporated Bombora’s intent data into its B2B data and intelligence platform. This will allow marketers to combine intent signals with other data sets to gain a competitive advantage. The company will include Bombora’s intent data with its InsideView Insights, InsideView Apex, and InsideView Target offerings to create InsideView Intent Data. This combined data set provides users with insights into an account’s buying intent, de...
BUYER INTENT DATA
RollWorks, G2 | February 24, 2022
Account-based marketing platform RollWorks, a division of NextRoll, today announced a new partnership with the largest software marketplace G2 that further bolsters its intent signal offerings. With the integration of G2 Buyer Intent, Rollworks customers now have a powerful way to capture multi-faceted, account-level intent signals and can use that data to better identify and prioritize the right accounts across their entire account-based marketing approach. RollWorks recently fou...
ABM ACCOUNTS
6sense | March 11, 2022
On March 9, 6sense announced its continued momentum due to the adoption of its platform by B2B organizations. For the fourth consecutive year, 6sense has documented a record-breaking growth. Its revenue has more than doubled year-over-year, and its customer base and global workforce saw an increase of more than 200%. "Our success this past year is a direct reflection of the remarkable revenue growth and business impact our customers report from using 6sense,&quo...
Demand Gen Report | June 10, 2021
Demand Gen Report (DGR) will invite the B2B sales and marketing community to meet in person for the first time in almost 18 months at the 3rd annual B2B Sales & Marketing Exchange, which will take place August 9-11, 2021, at the Encore Resort & Casino in Boston Harbor. This event, which began in 2019, was inspired by DGR's renowned flagship event, the B2B Marketing Exchange, and was designed to demonstrate how sales and marketing can grow "better together" by...
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