RadiumOne

CORE ABM

Thesis | October 26, 2020

Thesis, an award-winning digital agency, accelerates its growth with the strategic acquisition of the assets of Bonfire Marketing, a digital content marketing agency specializing in account-based marketing (ABM) for technology clients. The deal includes the client acquisition of a Silicon Valley-based, Fortune 100 information technology company that has been leveraging Bonfire Marketing’s ABM services for several years, thus expanding Thesis’s client portfolio and full-service digita...

TARGETED ACCOUNT STRATEGY

ZoomInfo | October 06, 2022

ZoomInfo (NASDAQ: ZI), a global leader in modern go-to-market software, data, and intelligence, today announced that its global contact database has grown to more than 235 million business-to-business (B2B) professional profiles, including more than 145 million contacts in markets outside of the U.S. ZoomInfo’s rapid expansion, paired with major investments in ensuring data integrity and privacy compliance across the globe, gives companies the ability to reach their next cus...

ACCOUNT BASED EXECUTION

Skydeo | January 19, 2022

Skydeo launches *AccountsGraph B2B audience segments for account-based advertising on programmatic, CTV and social platforms. “AccountsGraph audiences are a major step forward for B2B advertisers and Account Based Marketing (ABM)”, said Brad Brown, Managing Partner (emeritus) from McKinsey & Co., “Skydeo’s unique combination of B2B data with broad reaching mobile-first consumer data provides marketers the ability to target prospects much like LinkedIn b...

CORE ABM

6Sense, TrustRadius | February 03, 2023

6sense, the premier platform for B2B enterprises creating predictable revenue, recently announced that TrustRadius has recognized the company with three awards in the account-based marketing category, including Best Value for the Price,Best Feature Set,and Best Relationship. The awards recognize 6sense products that exhibit a dedication to transparency, development, and user insights. Sanjay Kini, 6sense Chief Customer Officer, said, “Earning these awards from ...