Ratio Creative

Account Based Data

Customer Experience Professionals Association | February 28, 2022

The Customer Experience Professionals Association (CXPA) has announced an ambitious 2022 plan of work, supported by more than two hundred volunteers across the globe. Founded just eleven years ago, CXPA now has members in over sixty countries who share a passion for helping organizations design and deliver experiences that meet or exceed customer expectations. CXPA defines customer experience as “the perception that customers have of an organization - one that is formed based on interactio...

Account Based Analytics

Momentum ITSMA | September 07, 2023

As anticipation builds for the forthcoming Marketing Vision conference in Boston on November 14, eminent B2B marketing leaders will step into the limelight to be recognized for their exceptional performance across a variety of marketing initiatives. Momentum ITSMA, a pioneer of account-based marketing and a global B2B growth consultancy and analyst firm, has announced unveiling the finalis...

Targeted Account Strategy

ZoomInfo | October 06, 2022

ZoomInfo (NASDAQ: ZI), a global leader in modern go-to-market software, data, and intelligence, today announced that its global contact database has grown to more than 235 million business-to-business (B2B) professional profiles, including more than 145 million contacts in markets outside of the U.S. ZoomInfo’s rapid expansion, paired with major investments in ensuring data integrity and privacy compliance across the globe, gives companies the ability to reach their next cus...

Account Based Data

The Manomet Current | June 14, 2021

As the industry is growing in popularity, the demand for buyer intent data tools is expected to increase dramatically. The two main factors, such as market revenue and market size, are examined to study the expanding market. With Covid-19’s high impact, companies in this industry are now highly relying on technology, which would help them sustain market position and gain enough market values. Also, B2B buyer intent data tools have been used worldwide to enhance sales convers...