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Madison Logic | May 05, 2022
Madison Logic, the leading global digital Account Based Marketing (ABM) platform, announces a new LinkedIn Audiences integration as the latest release of Journey Acceleration within the ML Platform. The integration allows marketers to seamlessly share lists of accounts from ML Insights to LinkedIn Campaign Manager to be used for LinkedIn ad targeting and unify their ABM strategy across multiple channels to increase account engagement and accelerate the sales cycle.
With the new Jo...
Center for Exhibition Industry Research | December 28, 2021
The Center for Exhibition Industry Research (CEIR) recently released Report One: Marketing Channel Mix During Pandemic and Outlook Moving Forward for Brand Marketers That Exhibit at B2B Exhibitions from its newest research series, Omnichannel Marketing Insights. The series details omnichannel marketing practices while the pandemic shut down the business-to-business (B2B) exhibition industry in mid-March 2020 and anticipated plans moving forward through 2022.
Along with benchmarks ...
Contentgine | January 24, 2022
Contentgine® (www.contentgine.com), the world leader in content-based marketing, announced today that it has released an analysis of the target account lists (TAL's) utilized by a sample set of customers, and that analysis has yielded three surprising results.
Specifically, the company's chief data scientist, Ben Luck, ran a series of trials utilizing Contentgine's TAL's to supplement the TAL's supplied by three customers: a cloud communications company, a ...
Clearbit | February 19, 2022
Clearbit, a leader in Marketing Intelligence solutions, today announced their new Data Activation Platform – available immediately for B2B marketing teams focused on creating demand, capturing intent and optimizing their pipeline.
Over the past 18 months the B2B marketing landscape has shifted significantly – and permanently. From the large number of prospects working from home to the shift toward online buying and reduced utility of cookies as identifiers, it’s ...
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