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MoEngage, G2 | March 10, 2021
MoEngage, one of G2’s customers, have successfully leveraged G2’s marketplace to establish credibility, boost brand awareness, and to drive demand for their customer engagement platform. While MoEngage had a greater product and high customer gratification, the team noticed they were not talented to capture the attention of prospective buyers. They knew they required more social proof of their greater product and high customer fulfillment to progress their conversion ra...
Account Based Advertising
6sense | February 10, 2022
6sense, the leading platform for B2B organizations generating predictable revenue, today announced it has been named to G2's 2022 Best Software Awards. 6sense is the top-ranking ABM/ABX platform named to the Best Marketing Products list for 2022. This accolade follows 6sense's December 2021 honor as a Leader across 11 categories in the G2 Winter 2022 Grid Report, including recognition as the number one Account-Based Advertising solution for the fifth consecutive reporting ...
Forrester | October 05, 2020
To help B2B marketing, sales, and product leaders align priorities amid unpredictable market conditions, Forrester (NASDAQ: FORR) today released Planning Assumptions 2021. As B2B executives build their annual plans for 2021, Forrester's SiriusDecisions Planning Assumptions will help leaders uncover key trends to prioritize their resources and investments in the year ahead. Serving 13 roles including B2B chief marketing officers, chief sales officers, demand and account-based marketing...
Core ABM
Momentum | July 05, 2021
The agreement establishes a world-class growth consulting offering, combining a decade of Momentum's experience expanding market share for major organisations with 25 years of ITSMA's role as a source of thought leadership, community, and hands-on knowledge for B2B marketing experts. Clients will be able to handle their most strategic go-to-market concerns and tap into a unique set of competencies as a result of the merger of both firms: Unrivaled ABM...
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